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Improving Well-Being in Young Adults

A Social Marketing Proof-of-Concept

Bibliographic Data

ID15514502
AuthorsYannick van Hierden (Griffith University, corresponding author), Sharyn Rundle‐thiele (0000-0003-2536-3767, Griffith University), Timo Dietrich (0000-0003-4824-6117, Griffith University)
Year2022
Volume19
Issue9
Pages5248-5248
Publication date2022-04-26
Open AccessYes
TypeARTICLE
VenueInternational Journal of Environmental Research and Public Health (JOURNAL)
Journal identifiersISSN: 1661-7827 • E-ISSN: 1660-4601
PublisherMultidisciplinary Digital Publishing Institute (PUBLISHER • CH)
DOI10.3390/ijerph19095248
PMID35564645
OpenAlexW4225016378
LanguageEN
Citations received2
References cited42

Approximately 1 in 5 Australians experience a mental disorder every year, costing the Australian economy $56.7 billion per year; therefore, prevention and early intervention are urgently needed. This study reports the evaluation results of a social marketing pilot program that aimed to improve the well-being of young adults. The Elevate Self Growth program aimed to help participants perform various well-being behaviors, including screen time reduction, quality leisure activities, physical activity, physical relaxation, meditation and improved sleep habits. A multi-method evaluation was undertaken to assess Elevate Self Growth for the 19 program participants who paid to participate in the proof-of-concept program. Social Cognitive Theory was used in the program design and guided the evaluation. A descriptive assessment was performed to examine the proof-of-concept program. Considerations were given to participants' levels of program progress, performance of well-being behaviors, improvements in well-being, and program user experience. Participants who had made progress in the proof-of-concept program indicated improved knowledge, skills, environmental support and well-being in line with intended program outcomes. Program participants recommended improvements to achieve additional progress in the program, which is strongly correlated with outcome changes observed. These improvements are recommended for the proof-of-concept well-being program prior to moving to a full randomized control trial. This paper presents the initial data arising from the first market offerings of a theoretically mapped proof-of-concept and reports insights that suggest promise for approaches that apply Social Cognitive Theory in well-being program design and implementation

Intervention (counseling · Medical education · Meditation · Program evaluation · Proof of concept · Psychiatry · Psychotherapist · Quality of life (healthcare · Randomized controlled trial · Social cognitive theory · Applied Psychology · Behavioral Health and Interventions · Community Health and Development · Computer Science · Medicine · Psychological Well-being and Life Satisfaction · Psychology · Social Psychology

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Citations per year1
Citation span2024 - 2026 (3)
Highly citedNo

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