Prevalence, duration, and content of television advertisements for breast milk substitutes and commercially produced complementary foods in P hnom P enh, C ambodia and D akar, S enegal
Bibliographic Data
| ID | 15536008 |
|---|---|
| Authors | Mary Champeny (0000-0002-2538-7390, Helen Keller International, corresponding author), Hou Kroeun (Helen Keller International), Kroeun Hou (Helen Keller International New York New York USA), Elhadji Issakha Diop (Helen Keller International), Ndèye Yaga Sy Gueye (Helen Keller International), Alissa M Pries (0000-0002-8223-3769, Helen Keller International), Elizabeth Zehner (0000-0002-6471-6353, Helen Keller International), Jane Badham (Johannesburg Wildlife Vet), Sandra L Huffman (Helen Keller International) |
| Year | 2019 |
| Volume | 15 |
| Issue | S4 |
| Pages | e12781-e12781 |
| Publication date | 2019-06-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Maternal and Child Nutrition (JOURNAL) |
| Journal identifiers | ISSN: 1740-8695 • E-ISSN: 1740-8709 |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1111/mcn.12781 |
| PMID | 31225708 |
| OpenAlex | W2949134645 |
| Language | EN |
| Citations received | 6 |
| References cited | 25 |
Promotion of breast milk substitutes (BMS) and inappropriate marketing of commercially produced complementary foods (CPCF), including through television, can negatively influence infant and young child feeding. The World Health Organization International Code of Marketing of Breast-milk Substitutes and subsequent relevant World Health Assembly (WHA) resolutions prohibit such advertising and require manufacturers and distributors to comply with its provisions; however, such regulations at national level may vary. Advertisements require Ministry of Health approval in Cambodia but are not regulated in Senegal. Television stations were monitored for 13 months in Phnom Penh and for 3 months in Dakar to assess advertisements for BMS and CPCF. Ten television channels (out of 16) in Phnom Penh and four (out of 20) in Dakar aired advertisements for BMS. Three and five channels, respectively, aired advertisements for CPCF. All BMS advertised in Phnom Penh were for children over 1 year of age. BMS products for children 6+ months of age and 1+ years of age were advertised in Dakar. Average air time for BMS advertisements was 189.5 min per month in Phnom Penh and 29.7 min in Dakar. Air time for CPCF advertisements averaged 3.2 min per month and 13.6 min, respectively. Fewer than half of BMS advertisements and three quarters of CPCF advertisements explicitly stated an age of use for products. Nutrition and health claims were common across BMS advertisements. This study illustrates the need to adopt, regulate, monitor, and enforce legislation prohibiting BMS promotion, as well as to implement regulations to prevent inappropriate promotion of CPCF
Advertising · Breast milk · Business · Christian ministry · Environmental health · Legislation · Promotion (chess · Breastfeeding Practices and Influences · Child Nutrition and Water Access · Global Maternal and Child Health · Law · Medicine
Pilot implementation of a monitoring and enforcement system for the International Code of Marketing of Breast‐milk Substitutes in Cambodia
Benchmarking the nutrient composition and labelling practices of commercially produced ready‐to‐eat purées and meals for older infants and young children across seven Southeast Asian countries
Sugar content and nutrient content claims of growing‐up milks in Indonesia
Violations of International Code of Breast‐milk Substitutes (BMS) in commercial settings and media in Bangladesh
Global evidence of persistent violations of the International Code of Marketing of Breast‐milk Substitutes
Prevalence, duration, and content of television advertisements for breast milk substitutes and commercially produced complementary foods in P hnom P enh, C ambodia and D akar, S enegal
The Impact of Marketing of Breast-Milk Substitutes on WHO-Recommended Breastfeeding Practices
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Cross‐sectional survey shows that follow‐up formula and growing‐up milks are labelled similarly to infant formula in four low and middle income countries
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Prevalence, duration, and content of television advertisements for breast milk substitutes and commercially produced complementary foods in P hnom P enh, C ambodia and D akar, S enegal
Assessment of corporate compliance with guidance and regulations on labels of commercially produced complementary foods sold in Cambodia, Nepal, Senegal and Tanzania
Media audit reveals inappropriate promotion of products under the scope of the International Code of Marketing of Breast-milk Substitutes in South-East Asia
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Seasonal variation of food security among the Batwa of Kanungu, Uganda
International Code of Marketing of Breast-milk Substitutes
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| Citations per year | 0.86 |
|---|---|
| Citation span | 2019 - 2023 (5) |
| Highly cited | No |