Future prospects of the print newspaper in Zimbabwe

Bibliographic Data

ID15554113
AuthorsTendai Chari (0000-0003-4651-0738, University of Venda, corresponding author)
Year2011
Volume3
Issue3
Pages367-388
Publication date2011-10-07
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of African Media Studies (JOURNAL)
Journal identifiersISSN: 1751-7974 • E-ISSN: 2040-199X
PublisherIntellect (PUBLISHER • GB)
DOI10.1386/jams.3.3.367_1
OpenAlexW2015591499
LanguageEN
Citations received3

The Internet has fundamentally transformed the media landscape in Zimbabwe. The technology has spawned new practices, whose impact on the printed newspaper is dialectical. On the one hand, newspapers are able to assert their presence globally through online editions, thus improving their readership. On the other, the technology portends the demise of the printed newspaper due to competition presented by online editions. This study examines newspaper reading habits in Zimbabwe in order to ascertain the impact of the Internet on the printed newspaper. The study combines survey method and in-depth interviews, in order to gain insights into the future prospects of the printed newspaper in the Internet age in an African context. The article argues that while there is considerable interest for the Internet newspaper in Zimbabwe, the print newspaper is far from extinction. The reasons for this include the low diffusion of the Internet and a host of socio-economic and cultural factor

Advertising · Audience measurement · Business · Context (archaeology · Demise · Media studies · Newspaper · Political science · Reading (process · Sociology · The Internet · World Wide Web · African studies and sociopolitical issues · Computer Science · History · Law · Media Influence and Politics · Media Studies and Communication

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