Exploring the Human Face of Covid-19

A Reception Study of Chronicle and NewsDay Readers in Bulawayo

Bibliographic Data

ID22006483
AuthorsNonhlanhla Ndlovu (0000-0003-4076-3857, Rhodes University), Bhekizulu B Tshuma (University of the Free State), Lungile A Tshuma (0000-0001-6654-0841, University of Johannesburg, corresponding author)
Year2026
Volume16
Issue2
Publication date2026-04-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueSAGE Open (JOURNAL)
Journal identifiersISSN: 2158-2440 • E-ISSN: 2158-2440
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/21582440251381599
OpenAlexW7163206181
LanguageEN
References cited30

Since Zimbabwe reported its first case of (COVID-19) in March 2020, the country, like the rest of the world, slid into a health crisis. The pandemic tested not only public health systems but also the integrity and responsiveness of media institutions. In this article, we undertake a reception analysis of the coverage of COVID-19 in two ideologically distinct newspapers, Chronicle and NewsDay , during the height of the pandemic. Drawing on reception theory and in-depth interviews with Bulawayo residents, the research explores whether audiences perceived the coverage as consistently accurate, complete, balanced and ethically responsible. Findings indicate widespread dissatisfaction due to the politicization of the pandemic, hence the need for a robust revisiting of health journalism principles. The study highlights the need for more empathetic, accountable journalism in crisis contexts

Audience reception · Health communication · Ideology · Journalism · Mass media · Pandemic · Public health · African studies and sociopolitical issues · Climate Change Communication and Perception · Media Studies and Communication

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