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Peran Nilai Hindu “Tri Kaya Parisudha” dalam Peningkatan Loyalitas Wisatawan Terhadap Desa Wisata Pedawa, Bali Utara

Bibliographic Data

ID15701558
AuthorsNyoman Dini Andiani (0000-0002-9580-6140, Udayana University, corresponding author), I Made Antara (Udayana University), I Made Antara I Made Antara, Wayan Ardika (Udayana University), Wayan Ardika Wayan Ardika, Nyoman Sunarta (Udayana University), Nyoman Sunarta Nyoman Sunarta
Year2020
Volume10
Issue2
Publication date2020-10-10
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJurnal Kajian Bali (Journal of Bali Studies (JOURNAL)
Journal identifiersISSN: 2088-4443 • E-ISSN: 2580-0698
PublisherUniversitas Udayana (PUBLISHER)
DOI10.24843/jkb.2020.v10.i02.p12
OpenAlexW3091830728
LanguageEN
Citations received4
References cited8

Local wisdom based on Hinduism Tri Kaya Parisudha has an important role in the development of tourism in Pedawa Village, North Bali. This article analyzes the role of Tri Kaya Parisudha's values and practices as a spirit of hospitality in increasing the loyalty of tourists to visit Pedawa Village, one of the five ancient villages in Banjar District, Buleleng Regency. This qualitative study begins with data collection with field observations and interviews with thirty foreign and domestic tourists who have visited Pedawa Village more than once. The results showed that the loyalty of returning tourists was due to the friendliness, way of life, way of speaking and acting in the community which made tourists feel comfortable. In addition, it is also due to the uniqueness of the traditional house of Pedawa Village as a tourist attraction. The life habits of the Pedawa people that reflect the values of the Tri Kaya Parisudha have implications not only for the sustainability of tourism villages but also for strengthening the appreciation and practices of Hindu-based local wisdom in Pedawa Village

Art · Humanities · Agriculture and Agroindustry Studies · Coastal Management and Development · Community-based Tourism Development and Sustainability

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Unique citing works4
Citations per year0,8
Citation span2021 - 2022 (2)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 4

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Open DOIOpen Access
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