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Memorable Experiences Drive Domestic Tourists to Return to Bali

Bibliographic Data

ID15701672
AuthorsWanda Listiani (0000-0001-5552-570X, Institut Seni Budaya Indonesia Bandung), Anrilia E M Ningdyah (Universitas 17 Agustus 1945 Surabaya), Anrilia E M Ningdyah Anrilia E M Ningdyah, Ai Juju Rohaeni (Institut Seni Budaya Indonesia Bandung), Ai Juju Rohaeni Ai Juju Rohaeni
Year2024
Volume14
Issue1
Pages147-168
Publication date2024-04-18
Open AccessYes
TypeARTICLE
VenueJurnal Kajian Bali (Journal of Bali Studies (JOURNAL)
Journal identifiersISSN: 2088-4443 • E-ISSN: 2580-0698
PublisherUniversitas Udayana (PUBLISHER)
DOI10.24843/jkb.2024.v14.i01.p07
OpenAlexW4394925691
LanguageEN
Citations received2
References cited14

This research aims to validate the memorable experiences of domestic tourists during their travels in Bali. The significance of this topic lies in the absence of studies on the post-pandemic memorable experiences of domestic tourists in Bali. The natural beauty and cultural arts, interactions with the local community and fellow tourists, as well as culinary and gastronomic experiences, are factors contributing to these memorable experiences, serving as primary reasons for domestic tourists to return to Bali. The research used a quantitative approach, involving a survey of 68 members of the academic community from Indonesian universities. The research suggests that the perceived excellence of tourism services in Bali positively influences tourists' likelihood of returning to the destination. Positive experiences in places like Pandawa, Ubud, Uluwatu, and Nusa Penida influence tourists' tendency to return to Bali. The research adds to the existing body of literature on memorable experiences of domestic tourists in Bali and highlights the need for sustainable gastronomic maps, halal, and vegan food options for tourists

Advertising · Archaeology · Business · Domestic tourism · Geography · Tourism · Tourism geography · Cruise Tourism Development and Management · Diverse Aspects of Tourism Research · Marketing · Socioeconomic Development in Asia

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Citations per year2
Citation span2025 - 2025 (1)
Highly citedNo

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