Destination Branding Model of an Ecological Tourism Village in Bali, Indonesia
Bibliographic Data
| ID | 21216629 |
|---|---|
| Authors | I Ketut MASTIKA (0000-0003-2337-2117, University of Brawijaya), Umar Nimran (0000-0003-2919-2782, University of Brawijaya) |
| Year | 2020 |
| Volume | 31 |
| Issue | 3 |
| Pages | 1068-1074 |
| Publication date | 2020-09-30 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | GeoJournal of Tourism and Geosites (JOURNAL) |
| Journal identifiers | ISSN: 2065-0817 • E-ISSN: 2065-1198 |
| Publisher | Asociatia de Geografie, Turism si Sport (PUBLISHER) |
| DOI | 10.30892/gtg.31319-542 |
| OpenAlex | W3085959424 |
| Language | EN |
| Citations received | 6 |
| References cited | 8 |
This paper is focuses on the branding process of ecological tourism village destinations in Bali Indonesia insightful their l ocal indigenous systems. The research findings support and strengthen the concept of developing tourism village through the uniqueness and authenticity of local values, and interpret the reality of their ecotourism. Research uses constructivist paradigm with a qua litative approach. The conclusion shows that the branding destination of the ecological tourism village is const ructed based on the Hindu cosmological system with the concept of "Tri Hita Karana" and the brand jargon is "Bali DWE the way to the real of Bali"
Biology · Destinations · Ecotourism · Geography · Indigenous · Tourism · Community-based Tourism Development and Sustainability · Diverse Aspects of Tourism Research · Religious Tourism and Spaces · Ecology
Cultural Brands/Branding Cultures
Developing a Harmonious Culture-Based Sustainable Event Model in Bali Tourism Village
Disaster Mitigation on Cultural Tourism in Lombok, Indonesia
Improving the Benefits of Karamba Into Tourism Activities
Branding Copán
The Social Construction of What
The social construction of reality
Brand value
| Citations per year | 1.2 |
|---|---|
| Citation span | 2021 - 2024 (4) |
| Highly cited | No |