It Is Not Just a Joke

This present research explores the relationship between humor, feminist identity and collective action proclivity in Algeria, where the feminist movement faces limited support and is often marginalized. This study draws on the Prejudiced Norm Theory to examine the effects of humor (feminist v. neutral memes) on individuals’ proclivity for collective action while considering feminist identity and aversiveness as moderators. Results show that participants with a higher feminist identity exhibited greater intentions for collective action. In addition, aversiveness moderated the relationship between humor type and collective action proclivity, attenuating the impact of feminist humor at higher levels of aversiveness. This study contributes to understanding humor’s role in encouraging mobilization, highlighting the importance of cultural and socio-political context, particularly in societies where the feminist movement is not politicized, such as Algeria

Action (physics · Collective action · Collective identity · Feminist movement · Identity (music · Joke · Humor Studies and Applications · Language, Discourse, Communication Strategies · Swearing, Euphemism, Multilingualism