Vaibhav Shwetangbhai Diwanji
Biographic Data
| ID | 6626317 |
|---|---|
| NAME | Vaibhav Shwetangbhai Diwanji |
| GIVEN NAMES | Vaibhav Shwetangbhai |
| FAMILY NAME | Diwanji |
| SIGNATURE | DIWANJI V S |
| AFFILIATIONS | University of Kansas |
| ORCID | 0000-0003-0542-1704 |
| VERIFIED | Yes |
| TOTAL WORKS | 8 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 8 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Breaking Barriers, Building Futures
This study investigates the effectiveness of a digital resource website designed to support first-generation college students (FGCS) in advertising education. Using a 4 (modality: text, image, video, audio) × 2 (mindfulness: present vs. absent) between-subjects design, it examines how modality and mindfulness influence FGCS satisfaction, attitudes, and re-visit intentions. Findings show that video is the most effective format, while institutional…
Pride, not prejudice
Rainbow-washing in advertising has become a critical issue, highlighting the gap between superficial LGBTQIA+ advocacy and brands’ lack of genuine commitment to the community. Using queer narrative theory, this study utilized a big data approach to investigate 128,520 consumer Reddit posts about rainbow-washing from non-Western (India, Indonesia, Malaysia, South Africa) and Western (USA, UK, Australia, Canada) cultures. The findings reveal both m…
It Is Not Just a Joke
This present research explores the relationship between humor, feminist identity and collective action proclivity in Algeria, where the feminist movement faces limited support and is often marginalized. This study draws on the Prejudiced Norm Theory to examine the effects of humor (feminist v. neutral memes) on individuals’ proclivity for collective action while considering feminist identity and aversiveness as moderators. Results show that parti…
Climate Change is Real, but I Don't Wanna Talk About It ”
Through the lens of the spiral of silence theory, this study unveils how farmers in Kansas and Missouri navigate the challenges that arise from disagreements with others in conversations about climate change, an issue that has been fraught with political tension and deep division, especially in rural areas in the United States (US). Findings indicate that concerns about personal safety and alienation inhibit open discussions about climate change,…
From green advertising to greenwashing
In view of increasing demand for environmental initiatives from consumers, corporations have actively created green advertising to demonstrate their commitment to the environment. This study conducted a systematic content analysis of green advertising by leading global corporations on social media in 2019, 2020, and 2021. By replicating and extending the seminal study by Carlson, Grove, and Kangun in 1993, we explored changes in green advertising…
Fighting a Global Pandemic in the Digital Age
This research examined the factors influencing people's likelihood of following the COVID-19 preventive measures of hand washing and wearing face masks communicated via infographics, in the U.S. and India. Guided by the Health Belief Model (HBM), this study used a 3 (source: national versus international versus a dummy source) X 2 (topic: hand washing versus wearing a face mask) X 2 (country: the U.S. versus India) research design. The results sh…
Understanding citizens' communication channel preferences during natural disasters
Don't just watch, join in
No prominent works on this page.
Understanding citizens' communication channel preferences during natural disasters
Don't just watch, join in
Fighting a Global Pandemic in the Digital Age
This research examined the factors influencing people's likelihood of following the COVID-19 preventive measures of hand washing and wearing face masks communicated via infographics, in the U.S. and India. Guided by the Health Belief Model (HBM), this study used a 3 (source: national versus international versus a dummy source) X 2 (topic: hand washing versus wearing a face mask) X 2 (country: the U.S. versus India) research design. The results sh…
From green advertising to greenwashing
In view of increasing demand for environmental initiatives from consumers, corporations have actively created green advertising to demonstrate their commitment to the environment. This study conducted a systematic content analysis of green advertising by leading global corporations on social media in 2019, 2020, and 2021. By replicating and extending the seminal study by Carlson, Grove, and Kangun in 1993, we explored changes in green advertising…
Climate Change is Real, but I Don't Wanna Talk About It ”
Through the lens of the spiral of silence theory, this study unveils how farmers in Kansas and Missouri navigate the challenges that arise from disagreements with others in conversations about climate change, an issue that has been fraught with political tension and deep division, especially in rural areas in the United States (US). Findings indicate that concerns about personal safety and alienation inhibit open discussions about climate change,…
Breaking Barriers, Building Futures
This study investigates the effectiveness of a digital resource website designed to support first-generation college students (FGCS) in advertising education. Using a 4 (modality: text, image, video, audio) × 2 (mindfulness: present vs. absent) between-subjects design, it examines how modality and mindfulness influence FGCS satisfaction, attitudes, and re-visit intentions. Findings show that video is the most effective format, while institutional…
Pride, not prejudice
Rainbow-washing in advertising has become a critical issue, highlighting the gap between superficial LGBTQIA+ advocacy and brands’ lack of genuine commitment to the community. Using queer narrative theory, this study utilized a big data approach to investigate 128,520 consumer Reddit posts about rainbow-washing from non-Western (India, Indonesia, Malaysia, South Africa) and Western (USA, UK, Australia, Canada) cultures. The findings reveal both m…
It Is Not Just a Joke
This present research explores the relationship between humor, feminist identity and collective action proclivity in Algeria, where the feminist movement faces limited support and is often marginalized. This study draws on the Prejudiced Norm Theory to examine the effects of humor (feminist v. neutral memes) on individuals’ proclivity for collective action while considering feminist identity and aversiveness as moderators. Results show that parti…
Sociology (4 works) · Advertising (3 works) · Business (3 works) · Computer Science (3 works) · Consumer Behavior in Brand Consumption and Identification (3 works) · Political science (3 works) · Psychology (3 works) · Geography (2 works) · Misinformation and Its Impacts (2 works) · Perception (2 works)