Breaking Barriers, Building Futures
Designing Inclusive Digital Resources for Enhancing First-Gen Student Engagement in Advertising Education
Bibliographic Data
| ID | 21643596 |
|---|---|
| Authors | Vaibhav Shwetangbhai Diwanji (0000-0003-0542-1704, The University of Kansas, Lawrence, USA, corresponding author), Yvonnes Chen (0000-0002-2569-7719, The University of Kansas, Lawrence, USA), Angie Hendershot (The University of Kansas, Lawrence, USA) |
| Year | 2026 |
| Volume | 81 |
| Issue | 2 |
| Pages | 198-222 |
| Publication date | 2026-06-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journalism & Mass Communication Educator (JOURNAL) |
| Journal identifiers | ISSN: 1077-6958 • E-ISSN: 2161-4326 |
| Publisher | SAGE Publications (PUBLISHER • US) |
| DOI | 10.1177/10776958251399471 |
| OpenAlex | W4417424382 |
| Language | EN |
| References cited | 97 |
This study investigates the effectiveness of a digital resource website designed to support first-generation college students (FGCS) in advertising education. Using a 4 (modality: text, image, video, audio) × 2 (mindfulness: present vs. absent) between-subjects design, it examines how modality and mindfulness influence FGCS satisfaction, attitudes, and re-visit intentions. Findings show that video is the most effective format, while institutional support and campus climate further enhance re-visit intentions. Mindfulness strengthens the attitude–intention relationship. Findings provide insights into inclusive digital design and inform strategies for improving FGCS engagement, satisfaction, and success in advertising education
Digital Literacy · Digital media · Digital native · Mindfulness · Student engagement · User engagement · Website design · Consumer Behavior in Brand Consumption and Identification · Innovations in Educational Methods · Management and Marketing Education
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| Highly cited | No |
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