Buy My Emoji
An Analysis of Ads in Twitter/X
Bibliographic Data
| ID | 16884397 |
|---|---|
| Authors | Marisa Mendonça Carneiro (0000-0003-1217-2160, Universidade Federal de Minas Gerais, corresponding author) |
| Year | 2024 |
| Volume | 24 |
| Publication date | 2024-01-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Linguagem em (Dis)curso (JOURNAL) |
| Journal identifiers | ISSN: 1518-7632 • E-ISSN: 1982-4017 |
| Publisher | FapUNIFESP (SciELO) (PUBLISHER) |
| DOI | 10.1590/1982-4017-24-14 |
| OpenAlex | W4399046875 |
| SciELO | S1518-76322024000100209 |
| Language | EN |
| Citations received | 1 |
| References cited | 8 |
Emojis, a visual representation of feelings, ideas, entities, statuses, or events, first appeared in 1995 and became available in 2011 for mobile devices. They are frequently found in messages on social networks and also in posts with marketing purposes. The present study aims to investigate the linguistic uses of emojis in brand posts in Brazilian X (former Twitter). We adopted the Cyberpragmatics approach (Yus, 2011) to data analysis in addition to previous studies on emoji use. Brands and/or industries from 3 different segments that have a Twitter profile in Brazilian Portuguese were included in the analysis. Data comprised 150 posts from 15 Brazilian brands. Emojis are primarily used to convey attitude and emotions, acting as pragmatic markers and occasionally as word replacements or reinforcement
Advertising · Business · Emoji · Social media · World Wide Web · Computer Science · Digital Communication and Language · Discourse Analysis in Language Studies · Sentiment Analysis and Opinion Mining
| Citations per year | 1 |
|---|---|
| Citation span | 2026 - 2026 (1) |
| Highly cited | No |