A Review on Digitalization of CSR during the Covid-19 Pandemic in Indonesia

Opportunities and Challenges

Dados Bibliográficos

ID16901264
AutoresEnjang Pera Irawan (Padjadjaran University, autor correspondente), Suwandi Sumartia (0000-0002-3192-4877, Padjadjaran University), Suwandi Sumartias, Soeganda Priyatna (Padjadjaran University), Agus Rahmat (0000-0002-6785-9587, Padjadjaran University)
Ano2022
Volume11
Fascículo2
Páginas72
Data de publicação2022-02-15
Peer ReviewedSim
Open AccessSim
TipoARTICLE
PeriódicoSocial Sciences (JOURNAL)
Identificadores do periódicoISSN: 2076-0760 • E-ISSN: 2076-0760
EditoraMDPI AG (PUBLISHER • IT)
DOI10.3390/socsci11020072
OpenAlexW4212880158
IdiomaEN
Citações recebidas1
Referências citadas70

The COVID-19 pandemic has become a global problem since first appearing in 2020. Not only does it heavily affect the health sector, but it also spreads to other sectors such as social, economic, and education. Studies have shown that many global companies, including those based in Indonesia, contribute to the global pandemic mitigation by implementing Corporate Social Responsibility (CSR) programs. So far, the implementation of CSR is mainly focused on providing food, medicines, and vitamins, as well as medical facilities and equipment. On the other hand, other reviewed studies showed that the pandemic has transformed the CSR implementation from offline to online, also known as CSR digitalization. The limitation in mobility and strict social distancing rules by the government have resulted in this emergence of CSR digitalization initiatives. Although CSR digitalization is still relatively rare, several technology companies have started implementing it. CSR digitalization practices aim to empower micro, small, and medium enterprises (MSME) to master digital competencies and increase their economic condition affected by the pandemic. Companies implementing CSR digitalization reported a more efficient and effective CSR implementation. This article can potentially introduce a new paradigm to the industry players on the importance of CSR digitalization and future opportunities due to the changes in the behavior of society post-pandemic

Business · Corporate social responsibility · Economic growth · Economics · Pandemic · Political science · Public relations · Social media · Corporate Social Responsibility Reporting · COVID-19 Pandemic Impacts · SMEs Development and Digital Marketing