Exploring Archaeological Organizations’ Communication on Facebook
A Review of Mola's Facebook Page
Bibliographic Data
| ID | 16955147 |
|---|---|
| Authors | Ingrida Kelpšienė (0000-0003-3741-9510, Vilnius University, corresponding author) |
| Year | 2019 |
| Volume | 7 |
| Issue | 2 |
| Pages | 203-214 |
| Publication date | 2019-05-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Advances in Archaeological Practice (JOURNAL) |
| Journal identifiers | ISSN: 2326-3768 • E-ISSN: 2326-3768 |
| Publisher | Cambridge University Press (CUP) (PUBLISHER) |
| DOI | 10.1017/aap.2019.9 |
| OpenAlex | W2944818743 |
| Language | EN |
| Citations received | 7 |
| References cited | 6 |
OVERVIEW MOLA (Museum of London Archaeology) is one of the leading archaeological companies in the UK. It provides professional archaeological services and implements award-winning community engagement programs with a high-profile online presence. Its Facebook page is an important communication channel, serving the organization in raising public awareness, reaching the widest audiences, and engaging with the community. MOLA has developed a strategic approach to its archaeological communication on Facebook by ensuring regular updates of its research and by providing rich archaeological content aligned with media campaigns of the most notable archaeological excavations. This strategy helps the organization build a steady and engaged community of interest. The use of social networks for public engagement, the possibilities of rapid dissemination, and the challenges of ensuring sustainable online participation via social networks resonate with major concerns discussed by different researchers in the field. This review explores MOLA's Facebook page, seeking to showcase how the archaeological organization communicates through Facebook on a day-to-day basis and to reveal how Facebook users react to different kinds of archaeological content through measurable metrics
Archaeology · Excavation · Social media · Sociology · Telecommunications · World Wide Web · Computer Science · Engineering · History · Public Relations and Crisis Communication · Web and Library Services · Wikis in Education and Collaboration
Social media, transnationalism and contentious politics
The Field School Syllabus
Archaeologists on Social Media and Its Benefits for the Profession. The Results and Lessons Learnt from a Questionnaire
Digital Public Archaeology at Must Farm
Battle or ballet? Metaphors archaeological Facebook administrators live by
An Ontology of Semiotic Activity and Epistemic Figuration of Heritage, Memory and Identity Practices on Social Network Sites
Latent dimensions of museum experience
| Citations per year | 1.17 |
|---|---|
| Citation span | 2020 - 2025 (6) |
| Highly cited | No |