Enhancing Tour Experience Through Leveraging Social Interactions
Implications for Sustainable Recovery and Development
Bibliographic Data
| ID | 17721986 |
|---|---|
| Authors | Vien Tran Truc Pham (0000-0003-3528-4472, Quy Nhon University), Thi Bich Duyen Pham (Quy Nhon University) |
| Year | 2025 |
| Volume | 26 |
| Issue | 1 |
| Pages | 31-48 |
| Publication date | 2025-06-25 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Tourism Culture & Communication (JOURNAL) |
| Journal identifiers | ISSN: 1098-304X • E-ISSN: 1943-4146 |
| Publisher | Cognizant, LLC (PUBLISHER) |
| DOI | 10.3727/194341425x17464552853737 |
| OpenAlex | W4411634641 |
| Language | EN |
| References cited | 65 |
The study is aimed at a better understanding of social interactions in package tours by identifying (1) forms of social interactions among tourists and between tourists and tour guides; (2) factors influencing these interactions; and (3) the importance and performance of these forms of interactions contributing to tourists' tour experience. Using a mixed-method approach, combining interviews, field observations, and a questionnaire survey administered to Vietnamese package tourists ( n = 618), the study identified 10 common forms of social interactions between tourists and 8 common forms between tourists and tour guides. The majority of tourist-to-tourist interactions were found to be social oriented, while most tourist-to-tour guide interactions were service oriented. Factors influencing these interactions are tour guide performance and situational factors of the tours. Drawing on the results of the importance–performance analysis, the identified forms were categorized into four dimensions that reflect their roles in enhancing tourists' tour experiences. The study's findings significantly contribute to the literature on social interactions and tourist experience cocreation and offer valuable practical implications for tourism marketing and management practitioners to foster a safer and more meaningful environment during tours in the postpandemic era
Business · Economics · Environmental economics · Environmental planning · Environmental resource management · Geography · Political science · Sustainable development · Tourism · Marketing · Sport and Mega-Event Impacts
Tour Guide Performance and Tourist Satisfaction
Co-creation of tourist experiences
The Impact of Customer-to-Customer Interaction on Cruise Experience and Vacation Satisfaction
Importance-Performance Analysis
The Service Encounter
Toward a Definition of Mixed Methods Research
Tour Leader Attachment and Customer Citizenship Behaviors in Group Package Tour
Customer-customer interactions (CCIs) at conferences
Host perceptions of backpackers
Guest-to-guest interaction on board cruise ships
Critical service features in group package tour
Application of importance-performance model in tour guides’ performance
Does getting along matter? Tourist-tourist rapport in guided group activities
Social interactions and intentions to revisit for agritourism service encounters
Exploring tour member misbehavior in group package tours
Event tourism
The impact of customer-to-customer interaction and customer homogeneity on customer satisfaction in tourism service—The service encounter prospective
We are in the same boat
The Co-creation of Animal-based Tourism Experience
The changing face of the tour guide
Exploring social interactions of backpackers
Satisfaction measurement in guided tours
Characteristics of package tours in Europe
The guided tour a sociological approach
Impact of tourist-to-tourist interaction on tourism experience
Tourist-guide interaction
The forgotten variable in conformity research
The tourist guide
Casting Off
The critical incident technique
River Magic
Ageing, Leisure, and Social Connectedness
| Highly cited | No |
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