Importance-Performance Analysis
Bibliographic Data
| ID | 23370331 |
|---|---|
| Authors | John A Martilla (Pacific Lutheran University), John James (0009-0009-1009-0832, Wacom (Japan)), John C James (Frank Russell Co., Inc., Tacoma, WA.) |
| Year | 1977 |
| Volume | 41 |
| Issue | 1 |
| Pages | 77-79 |
| Publication date | 1977-01-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Marketing (JOURNAL) |
| Journal identifiers | ISSN: 0022-2429 • E-ISSN: 1547-7185 |
| Publisher | SAGE Publications (PUBLISHER • US) |
| DOI | 10.1177/002224297704100112 |
| OpenAlex | W2062228572 |
| Language | EN |
| Citations received | 306 |
An easily-applied technique for measuring attribute importance and performance can further the development of effective marketing programs.
Business · Big Data and Business Intelligence · Computer Science
Applying the Kano model and QFD to improve the service quality of Kinmen County government’s overseas residents service centers in Taiwan
Recognition and Intent-to-Participate of Rural Migrants on Urban and Rural Exchange Business in Namhae County, South Korea
An Analysis of Empowerment Perception and Needs According to Individual Characteristics of Forest Interpreters
Structural analysis of the relationships between implementing tasks and ex-post effectiveness for disaster mitigation practice in Taipei City
Tourist Satisfaction, Perceived Service Value, and Repurchase Intentions
A Cross‐Sector Evaluation of Service Quality in the Tourism Industry of Hong Kong
The Effects of Physical and Cultural Distance on Tourist Satisfaction
Constructing Marketing Indicators and Measuring the Satisfaction of Asian International Students in the Higher Education Sector
Ipma Analysis of Acceptance of Use of Learning Management System (Lms)
Perceptions of service attributes in a religious theme site
Importance-Performance Analysis applied to a Specialized Center for Tennis Sport Technification (SCTST)
Technological structure and configuration of the use of technology in European sports organizations
Travel motivations, behavior and requirements of European senior tourists to Thailand
Importance-performance analysis of private health facilities serving within the scope of medical tourism
Assessing the Social Value of Ecosystem Services for Resilient Riparian Greenway Planning and Management in an Urban Community
Customer Restaurant Choice
OTT Streaming Distribution Strategies for Dance Performances in the Post-Covid-19 Age
How Can We Improve Running Events? The IPA4RE Questionnaire and Its Potential Impact on the Experience of Runners
Riverside Greenway in Urban Environment
Evaluating the effects of cross neighborhood facilities on residential satisfaction by developing importance-satisfaction rate method (case study
Using value equity drivers to understand parents’ perspectives of youth summer Hockey camps
Relationship between participation in leisure activities and constraints on Taiwanese breastfeeding mothers during leisure activities
Ten years of research and policy on particulate matter air pollution in hot spot Flanders
Destination attribute effects on rock climbing tourist satisfaction
Serving members and reaching others
Forest certification and institutional governance
Determination of appropriate service quality attributes for household toilets in rural settlements of India based on user perception
Understanding inter-community performance assessments in community-based resource management at Avu Lagoon, Ghana
Wellness tourism
Organisational Needs and Priorities of Heritage Areas in the USA
Usage and evaluation of nonformal environmental education services at a state park
Comparing different measures of affective attributes relating to sustainability
Priorities for sustainable mountain development in Europe
Using the Kano Model to Analyze the Formation of Regional Attractive Factors of Art Street in Taichung, Taiwan
An importance-performance analysis of destination competitiveness factors
An importance-performance analysis of service quality in spa hotels
Environmental impact assessment based on group decision-making methods in mining projects
Visitor satisfaction analysis as a tool for park managers
Identifying Visitor Service Quality in Australian Regional Botanic Gardens
An Importance-Performance Analysis of Dining Attributes
Assessment of TV Drama/Film Production Towns as a Rural Tourism Growth Engine
Convention center facilities, attributes and services
Assessing holiday satisfaction of Australian travellers in Vietnam
A Benchmarking Method for Visitor Management by National Park Agencies
Predicting Visitor Satisfaction in Parks
Chapter 24
Addressing the Skills Shortage Problem of the South African Tourism and Hospitality Industry
Measuring student satisfaction at a UK university
Does Fairtrade Certification Meet Producers' Expectations Related to Participating in Mainstream Markets? An Analysis of Advertised Benefits and Perceived Impact
Language awareness as a challenge for business
Importance-performance analysis of the Taipei Fine Arts Museum's services
Perceptions of the 2007 International Symposium on Society and Resource Management Student Forum
A cross-cultural comparison of Kuwaiti and British citizens' views of e-government interface quality
Student perceptions and central administrative services
Importance-performance analysis revisited
A comparison of service quality attributes for stand-alone and resort-based luxury hotels in Macau
Developing similarity based IPA under intuitionistic fuzzy sets to assess leisure bikeways
Using Holsat to evaluate tourist satisfaction at destinations
Do airline self-service check-in kiosks meet the needs of passengers
Using a revised importance–performance analysis approach
Using action-grids in tourism management
Destination image analysis—a review of 142 papers from 1973 to 2000
Perceptions of visitor relationship marketing opportunities by destination marketers
Tourism destination competitiveness
Make a customer, not a sale
The destination attribute management model
Fashioning a destination tourism future
Convention destination images
Destination brand positions of a competitive set of near-home destinations
Cross-cultural comparison of the image of Guam perceived by Korean and Japanese leisure travelers
U. S. winter migrants' park community attributes
Prioritisation of the hotel attributes according to their influence on satisfaction
Destinations strategic groups via Multivariate Competition-based IPA
But are tourists satisfied? Importance-performance analysis of the whale shark tourism industry on Isla Holbox, Mexico
Application of importance-performance model in tour guides’ performance
Evaluating hotel animation programs at Mediterranean sun-and-sea resorts
How can Taiwan create a niche in Asia's cruise tourism industry
The evaluation of tourism destination competitiveness by Topsis & information entropy – A case in the Yangtze River Delta of China
Importance-performance analysis (IPA) of sustainable tourism initiatives
Examining the motivation, perceived performance, and behavioral intentions of convention attendees
How smart is your tourist attraction
Revisiting importance–performance analysis
An importance-performance analysis of hotel selection factors in the Hong Kong hotel industry
Importance–performance analysis in tourism
A novel framework for customer-driven service strategies
The value of self-stated attribute importance to overall satisfaction
Enhancing satisfaction and sustainable management
A critical evaluation of importance–performance analysis
Gateway community resident perceptions of tourism development
Competitive importance-performance analysis of an Australian wildlife park
An effective evaluation model and improvement analysis for national park websites
Importance-satisfaction analysis for marine-park hinterlands
Attendees’ needs and service priorities in a large convention center
Improving importance-performance analysis
Enhancing teaching effectiveness by using the Six-Sigma DMAIC model
Student evaluation of teaching
Wellness‐Tourismus
Wine Tourism Marketing Alliances Application of Importance—Performance Analysis
Destination appraisal
Satisfaction measurement in guided tours
| Unique citing works | 306 |
|---|---|
| Citations per year | 7,85 |
| Citation span | 1987 - 2026 (40) |
| Citation velocity | current |
| Highly cited | Yes |
| Citation types | Neutral: 198 |