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A Cross‐Sector Evaluation of Service Quality in the Tourism Industry of Hong Kong

Importance vs. Performance

Bibliographic Data

ID12974307
AuthorsXin Jin (0000-0003-4590-5834, Hong Kong Polytechnic University, corresponding author), Shanshan Qi (0009-0002-9461-1357, Hong Kong Polytechnic University), Chia‐Hao Chiang (Aletheia University)
Year2008
Volume4
Issue3-4
Pages319-335
Publication date2008-11-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of China Tourism Research (JOURNAL)
Journal identifiersISSN: 1938-8160 • E-ISSN: 1938-8179
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/19388160802505754
OpenAlexW2061893727
LanguageEN
Citations received5
References cited25

This study evaluates visitor overall satisfaction with the quality of services provided by the hotel, restaurant, and retail sectors in Hong Kong. A survey with questionnaire items derived from SERVQUAL was conducted and statistical techniques, including regression, importance-performance analysis, and ANOVA, are used for analysis. The performance of service attributes and their relative impacts on overall satisfaction are identified. A cross-sector and cross-region comparison is made. It is found that the perceived overall satisfaction levels of visitors are significantly correlated with their place of domicile and two different travel modes, namely, independent travel and guided package tours. As a whole, the hotel sector enjoys a level of overall satisfaction higher than that of the other two sectors. Managerial implications of service quality improvement are drawn

Advertising · Business · Consumer satisfaction · Customer satisfaction · Geography · Hotel industry · Quality (philosophy · Regression analysis · Service (business · Service quality · SERVQUAL · Statistics · Tertiary sector of the economy · Tourism · Visitor pattern · Computer Science · Consumer Retail Behavior Studies · Customer Service Quality and Loyalty · Diverse Aspects of Tourism Research · Mathematics · Marketing

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Unique citing works5
Citations per year0,36
Citation span2012 - 2025 (14)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 5

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