Organisational Needs and Priorities of Heritage Areas in the USA

Academics and practitioners alike know relatively little about the core competencies that are transferable from one heritage-area initiative to another. Often those new to the field have had to look to consultants or peers for advice regarding the essential core competencies needed to make their emerging organisations a success.This research surveyed the executive directors of the known universe of 154 heritage areas in the USA for the purposes of identifying the essential core skills they feel are needed to create and sustain a multi-jurisdictional heritage-tourism initiative. In addition, the importance-performance methodology employed in the survey instrument made it possible to assess their critical needs and priorities for training. Results of this study contributed to the design of the Heritage Development Institute, recently created to serve the executive staff of the nation's heritage areas at the College of Charleston on behalf of the Alliance of National Heritage Areas (www.cofc.edu/~heritage)

Alliance · Business · Core competency · Cultural heritage · Cultural heritage management · Heritage tourism · Industrial heritage · National heritage · Political science · Public relations · Sociology · Tourism · Cultural Heritage Management and Preservation · Diverse Aspects of Tourism Research · Museums and Cultural Heritage · Marketing

• Commerce and Conservation

  Nancy Pollock‐ellwand, Mariko Miyamoto et al.•International Journal of Heritage…•2009

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• Importance-Performance Analysis

  Open Access•John A Martilla, John James et al.•Journal of Marketing•1977

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