Hajj Tourism Gifts
How Price Fairness, Quality, Availability, and Creativity Influence Pilgrim Satisfaction and Emotional Engagement
Bibliographic Data
| ID | 17722143 |
|---|---|
| Authors | Hawazin A Alzubaidi (Department of Marketing Applied College, Umm Al‐Qura University Makkah Saudi Arabia), Mohamed Y Helal (0000-0003-0994-4131, Center for Finance and Digital Economy King Fahd University of Petroleum and Minerals Dhahran Saudi Arabia, corresponding author), Yogesh K Dwivedi (0000-0002-5547-9990, Center for Finance and Digital Economy King Fahd University of Petroleum and Minerals Dhahran Saudi Arabia) |
| Year | 2026 |
| Volume | 28 |
| Issue | 2 |
| Publication date | 2026-03-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | International Journal of Tourism Research (JOURNAL) |
| Journal identifiers | ISSN: 1099-2340 • E-ISSN: 1522-1970 |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/jtr.70329 |
| OpenAlex | W7154890079 |
| Language | EN |
| References cited | 58 |
This study examines how price fairness, perceived product quality, product availability, and perceived creativity shape pilgrims' satisfaction with Al‐Hajj gifts and, in turn, their emotional engagement, drawing on an Expectation‐Confirmation Theory (ECT)‐informed perspective. We analyzed 247 valid surveys from Al‐Hajj pilgrims in the 1446 AH/2025 season using Smart PLS‐SEM. We found that all four marketplace cues (i.e., price fairness, perceived product quality, product availability, and perceived creativity) are positively related to satisfaction; satisfaction, in turn, fosters emotional engagement with gifts. Creativity also exhibits a direct link to engagement, indicating an affective route in addition to the ECT confirmation‐satisfaction pathway. Mediation tests show that satisfaction transmits the effects of price fairness, quality, and availability to engagement, while creativity's effect is partially mediated. Managers should coordinate transparent pricing, credible quality cues, assured availability, and faith‐aligned creative design to meet expectations and cultivate pilgrims' emotional bonds with gifts and place
Creativity · Hajj · Mediation · New product development · Pilgrim · Tourism · Diverse Aspects of Tourism Research · Halal products and consumer behavior · Religious Tourism and Spaces
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| Citation velocity | historical |
|---|---|
| Highly cited | No |