Mohamed Y Helal
Biographic Data
| ID | 7889807 |
|---|---|
| NAME | Mohamed Y Helal |
| GIVEN NAMES | Mohamed Y |
| FAMILY NAME | Helal |
| SIGNATURE | HELAL M Y |
| AFFILIATIONS | Kazan Federal University |
| ORCID | 0000-0003-0994-4131 |
| VERIFIED | Yes |
| TOTAL WORKS | 11 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 11 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Food-influencer vs peer voices
Purpose A single positive review from a food influencer might attract hundreds of new customers, yet a single negative review can turn them off just as swiftly. This research uses social influence theory (SIT) to examine how electronic word-of-mouth (e-WOM) from food influencers and customers affects fast-food customers’ repurchase intentions via e-reputation management and whether informational social influence changes those pathways. Design/met…
Hajj Tourism Gifts
This study examines how price fairness, perceived product quality, product availability, and perceived creativity shape pilgrims' satisfaction with Al‐Hajj gifts and, in turn, their emotional engagement, drawing on an Expectation‐Confirmation Theory (ECT)‐informed perspective. We analyzed 247 valid surveys from Al‐Hajj pilgrims in the 1446 AH/2025 season using Smart PLS‐SEM. We found that all four marketplace cues (i.e., price fairness, perceived…
Reinterpreting agency theory in the era of artificial intelligence
From Classroom to Marketplace
This study examines how factors affect Egyptian tourism and hospitality students' digital entrepreneurial intention (DEI). The research investigates the extended Theory of Planned Behavior (TPB) with self-efficacy, digital literacy, and the Unified Theory of Acceptance and Use of Technology 3 (UTAUT3) as influential factors. The aim is to identify essential factors that help form potential digital entrepreneurs in the tourism and hospitality sect…
Enhancing sustainable passenger experience through duty-free shopping at King Fahd Airport
With the increasing significance of travel retail within the global tourism industry, understanding the effects of duty-free shopping experiences on traveler well-being and brand perceptions has become crucial for enhancing customer satisfaction and engagement. This study examines the relationships between duty-free shopping experiences, traveler well-being, and brand perceptions at King Fahd International Airport. Utilizing a quantitative resear…
Post-Pandemic Digital Transformation
Understanding how to reduce employee tech stress is crucial for improving workforce well-being and maximizing operational efficiency in the tourism and hospitality sectors due to the post-COVID-19 digital transformation. Therefore, this study aims to investigate the impact of enhancing restaurant employees' digital transformation readiness and technological device readiness on reducing employees' technostress. The study employed a qualitative met…
Locus of Control Theory in Treating Tourist Behavior
We aim to shed light on this issue by reviewing the roots and development of the locus of control theory. Moreover, we will introduce how we can use this development, in theory, to provide a new research direction in the tourism service field. A theory-based review was conducted to investigate the locus of control theory roots and its potential implications in the tourism industry using the Australian Business Deans Council (ABDC) list to explore…
Enhancing Sustainability and Reducing Customer Technostress Through Food-Ordering Apps
To investigate customer technostress antecedents and consequences of the restaurants’ food-ordering apps and suggest a coping strategy (i.e., customer orientation). This qualitative study relied on twenty-three semi-structured interviews with Egyptian restaurant customers and managers to understand the customer technostress caused when using food-ordering apps. The study found that restaurant customers experience technostress due to app complexit…
The Power of Integration Towards Sustainable Performance
To develop a model that integrates restaurant and employee resources to overcome technostress and achieve sustainable performance. This qualitative study is based on twenty-two semi-structured interviews with restaurant managers and frontline employees (FLEs) to comprehensively understand how restaurant resources and personnel can be employed to combat technostress and achieve sustainable performance. Restaurant FLEs experience technostress from …
Sustainability of Leisure Tourism Events from a Destination Social Responsibility Perspective
Although Destination Sustainable Responsibility (DSR) has become a critical factor in upholding tourists' satisfaction and positive behavioral outcomes, research on how tourists perceive different attributional dimensions (e.g., controllability, stability) about the existing information adequacy on tourists' behavior is limited. Additionally, no study has investigated how DSR influences leisure tourists' satisfaction across various characteristic…
Service Value and Repurchase Intention in the Egyptian Fast-Food Restaurants
Service value is a crucial dominant indicator in customer decision-making. However, there is a lack of hospitality literature that investigates the multi-dimensional service value in emerging markets. Thus, this study aims to create a multi-dimensional scale for service value and to analyze how different service value dimensions affect customers repurchase intentions at fast-food restaurants. We make a conceptual framework with eight constructs, …
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Service Value and Repurchase Intention in the Egyptian Fast-Food Restaurants
Service value is a crucial dominant indicator in customer decision-making. However, there is a lack of hospitality literature that investigates the multi-dimensional service value in emerging markets. Thus, this study aims to create a multi-dimensional scale for service value and to analyze how different service value dimensions affect customers repurchase intentions at fast-food restaurants. We make a conceptual framework with eight constructs, …
Locus of Control Theory in Treating Tourist Behavior
We aim to shed light on this issue by reviewing the roots and development of the locus of control theory. Moreover, we will introduce how we can use this development, in theory, to provide a new research direction in the tourism service field. A theory-based review was conducted to investigate the locus of control theory roots and its potential implications in the tourism industry using the Australian Business Deans Council (ABDC) list to explore…
Enhancing Sustainability and Reducing Customer Technostress Through Food-Ordering Apps
To investigate customer technostress antecedents and consequences of the restaurants’ food-ordering apps and suggest a coping strategy (i.e., customer orientation). This qualitative study relied on twenty-three semi-structured interviews with Egyptian restaurant customers and managers to understand the customer technostress caused when using food-ordering apps. The study found that restaurant customers experience technostress due to app complexit…
The Power of Integration Towards Sustainable Performance
To develop a model that integrates restaurant and employee resources to overcome technostress and achieve sustainable performance. This qualitative study is based on twenty-two semi-structured interviews with restaurant managers and frontline employees (FLEs) to comprehensively understand how restaurant resources and personnel can be employed to combat technostress and achieve sustainable performance. Restaurant FLEs experience technostress from …
Sustainability of Leisure Tourism Events from a Destination Social Responsibility Perspective
Although Destination Sustainable Responsibility (DSR) has become a critical factor in upholding tourists' satisfaction and positive behavioral outcomes, research on how tourists perceive different attributional dimensions (e.g., controllability, stability) about the existing information adequacy on tourists' behavior is limited. Additionally, no study has investigated how DSR influences leisure tourists' satisfaction across various characteristic…
Enhancing sustainable passenger experience through duty-free shopping at King Fahd Airport
With the increasing significance of travel retail within the global tourism industry, understanding the effects of duty-free shopping experiences on traveler well-being and brand perceptions has become crucial for enhancing customer satisfaction and engagement. This study examines the relationships between duty-free shopping experiences, traveler well-being, and brand perceptions at King Fahd International Airport. Utilizing a quantitative resear…
Post-Pandemic Digital Transformation
Understanding how to reduce employee tech stress is crucial for improving workforce well-being and maximizing operational efficiency in the tourism and hospitality sectors due to the post-COVID-19 digital transformation. Therefore, this study aims to investigate the impact of enhancing restaurant employees' digital transformation readiness and technological device readiness on reducing employees' technostress. The study employed a qualitative met…
From Classroom to Marketplace
This study examines how factors affect Egyptian tourism and hospitality students' digital entrepreneurial intention (DEI). The research investigates the extended Theory of Planned Behavior (TPB) with self-efficacy, digital literacy, and the Unified Theory of Acceptance and Use of Technology 3 (UTAUT3) as influential factors. The aim is to identify essential factors that help form potential digital entrepreneurs in the tourism and hospitality sect…
Food-influencer vs peer voices
Purpose A single positive review from a food influencer might attract hundreds of new customers, yet a single negative review can turn them off just as swiftly. This research uses social influence theory (SIT) to examine how electronic word-of-mouth (e-WOM) from food influencers and customers affects fast-food customers’ repurchase intentions via e-reputation management and whether informational social influence changes those pathways. Design/met…
Hajj Tourism Gifts
This study examines how price fairness, perceived product quality, product availability, and perceived creativity shape pilgrims' satisfaction with Al‐Hajj gifts and, in turn, their emotional engagement, drawing on an Expectation‐Confirmation Theory (ECT)‐informed perspective. We analyzed 247 valid surveys from Al‐Hajj pilgrims in the 1446 AH/2025 season using Smart PLS‐SEM. We found that all four marketplace cues (i.e., price fairness, perceived…
Reinterpreting agency theory in the era of artificial intelligence
Business (6 works) · Marketing (5 works) · Psychology (5 works) · Tourism (5 works) · Advertising (4 works) · Digital Marketing and Social Media (4 works) · Computer Science (3 works) · Customer Service Quality and Loyalty (3 works) · Cyberloafing and Workplace Behavior (3 works) · Diverse Aspects of Tourism Research (3 works)