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Skin-on-skin

Silicone nipple covers and the aesthetics of natural beauty in contemporary Chinese fashion culture

Bibliographic Data

ID17819508
AuthorsYufei Guo (0009-0003-6049-0945, University of Groningen), Balázs Boro (0000-0002-0494-3597, University of Amsterdam)
Year2026
Volume13
Issue1
Pages105-122
Publication date2026-04-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueInternational Journal of Fashion Studies (JOURNAL)
Journal identifiersISSN: 2051-7106 • E-ISSN: 2051-7114
PublisherIntellect (PUBLISHER • GB)
DOI10.1386/infs_00145_1
OpenAlexW7154468668
LanguageEN
References cited16

This article examines the growing popularity of silicone nipple covers among female consumers in mainland China, exploring how their material and haptic aesthetics resonate with cultural imaginations of ‘natural beauty’ in the Chinese context. In this study, we propose that these consumer products are not only practical accessories but also aesthetic objects that evoke what we term a ‘skin-on-skin imagination’ – a sensory fantasy in which the silicone material is imagined as an extension of the body’s own skin, making the body paradoxically ‘naturally beautiful’. We argue that silicone nipple covers are mediating agents that construct the connection between one’s physical body and the cultural imagination of a beautiful body. Through a material-aesthetic lens grounded in new materialism and hapticity theory, we analyse how silicone’s tactile properties facilitate this seamless embodiment and become central to cultural negotiations around femininity and self-presentation. Drawing on a case study of Chinese consumer discourse on the social media platform Xiaohongshu, we trace how female consumers experience silicone nipple covers as both liberating and constraining, revealing layered tensions between comfort and discomfort, confidence and embarrassment and freedom and unfreedom. Ultimately, we argue that hapticity and materiality are often overlooked yet productive starting points for unpacking the complex negotiations between ideologies, embedded cultural values and everyday life as new global aesthetic trends are on the rise

Beauty · Femininity · Materiality (auditing) · Natural (archaeology) · Negotiation · Performative utterance · Popular culture · Popularity · Crafts, Textile, and Design · Fashion and Cultural Textiles · Tattoo and Body Piercing Complications

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    Siyuan Yin•Cultural Studies•2022

  • Engaging with experiences

    Ai Hisano, Sven Kube•Management & Organizational History•2023

  • Tactile aesthetics

    Alberto Gallace, Charles Spence•Social Semiotics•2011

  • Fuck patriarchy! An analysis of digital mainstream media discussion of the #freethenipple activities in Iceland in March 2015

    Open Access•Annadis Greta Rúdólfsdóttir, Ásta Jóhannsdóttir•Feminism & Psychology•2018

  • New materialism

    Open Access•Anneke Smelik•International Journal of Fashion…•2018

  • Aesthetics and Anaesthetics

    Susan Buck-Mor, Susan Buck‐mor et al.•October•1992

  • Consumption Ideology

    Open Access•Bernd H Schmitt, Bernd Schmitt et al.•Journal of Consumer Research•2022

  • From the corset to Spanx

    M C Zanette, Daiane Scaraboto•Consumption Markets & Culture•2019

Citation velocityhistorical
Highly citedNo

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