Shuttling between local and global scales
Transcultural agility of Chinese enterprises’ identity work on Twitter/X
Bibliographic Data
| ID | 17823723 |
|---|---|
| Authors | Chenghui Wu (0000-0001-8694-5213, Peking University), Yuhang Li (0000-0002-5546-1774, Zhejiang University of Technology, corresponding author) |
| Year | 2026 |
| Volume | 72 |
| Pages | 101018-101018 |
| Publication date | 2026-05-06 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Discourse Context & Media (JOURNAL) |
| Journal identifiers | ISSN: 2211-6958 • E-ISSN: 2211-6966 |
| Publisher | Elsevier BV (PUBLISHER) |
| DOI | 10.1016/j.dcm.2026.101018 |
| OpenAlex | W7160426417 |
| Language | EN |
| References cited | 43 |
Capability approach · Competence (human resources) · Construct (python library) · Discourse analysis · Identity (music) · Locality · Optimal distinctiveness theory · Semiotics · Sociolinguistics · Sociotechnical system · Corporate Identity and Reputation · Discourse Analysis in Language Studies · International Student and Expatriate Challenges
Building Theories from Case Study Research
Only business, no politics
Transcultural brand communication
Climate discourses of petroleum corporations in China and the United States
奋进的石油人
You are in Taiwan, Speak Chinese’
The use of multimodal interactional metadiscourse for CSR communication on Chinese companies’ corporate websites
Lead & Tweet
Identity performance and self-branding in social commerce
Loving you”
Multimodal content analysis
Ambient affiliation
The Contradictory Influence of Social Media Affordances on Online Communal Knowledge Sharing
From black to green with a dash of New Nordic. The multimodal rebranding of a Danish energy company with global aspirations
A cross-cultural study of the dynamic multimodal metadiscourse used by American and Chinese NEV corporates on X
GreenCNPC, #CleanerEnergy
Language ideologies in a Danish company with English as a corporate language
Transporting and reconstructing hybrid identity through language use in the work domain
Language choices on corporate official websites
Transcultural Zen
Professional identity construction in transnational language teacher
Language standards, standardisation and standard ideologies in multilingual contexts
The linguistic landscape of Chinatowns in Canada and the United States
Calculator communication in the markets of Guangzhou and beyond
Stance and engagement
Sociolinguistic anatomy of mobility
Confused About Theoretical Sampling? Engaging Theoretical Sampling in Diverse Grounded Theory Studies
Spaces of multilingualism
Social Identity Map
Rethinking Globalization
| Citation velocity | historical |
|---|---|
| Highly cited | No |