Género, sexualidad y posfeminismo en 50 sombras de Grey

Bibliographic Data

ID18949548
AuthorsBegonya Enguix Grau (0000-0002-5020-9019, Ibero American University, corresponding author), Begonya Enguix, Francesc Núñez (0000-0002-1233-1670, Ibero-American University Puebla)
Year2015
Volume10
Issue1
Pages49-74
Publication date2015-01-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueAIBR Revista de Antropologia Iberoamericana (JOURNAL)
Journal identifiersISSN: 1578-9705 • E-ISSN: 1695-9752
PublisherAIBR - Asociacion de Antropologos Iberoamericanos en Red (PUBLISHER)
DOI10.11156/aibr.100104
OpenAlexW2693596950
LanguageES
Citations received2
References cited10

The Trilogy 50 Shades of Grey is a worldwide best-seller with more than 65 million copies sold in 2012. We base our analysis on E.L. James' trilogy together with the content analysis of the official online forums created by the Spanish publisher. The success of this trilogy is strongly related with the possibility to become a trending topic in these online forums. This circumstance invites to consider the forums as a very powerful information source for the analysis. E.L. James' books are a very well studied combination of conservatism, explicit sex, and transgressive sex ('porn chic', or 'porn for mums'). The attributed meanings to masculinity and femininity are linked to the most conservative meanings, showing stability and playing with elements of instability of the tradition, such as female empowerment and sexualisation, that characterize the postfeminism. The tension between postfeminism and tradition will be the basis of the analysis in this article, which pretends to be an incipient reflection about this editorial phenomenon

Art · Humanities · Political science · Gender and Feminist Studies

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