Petty in Pink
Clothing Color Moderates Audience Perceptions of a Female Politician’s Verbal Aggression
Bibliographic Data
| ID | 18957461 |
|---|---|
| Authors | Adam S Richards (0000-0003-3721-5622, Furman University, corresponding author), Patrick Rice (0000-0003-4757-7571, Furman University), Loni Covington (Furman University) |
| Year | 2022 |
| Volume | 41 |
| Issue | 3 |
| Pages | 270-287 |
| Publication date | 2022-06-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Language and Social Psychology (JOURNAL) |
| Journal identifiers | ISSN: 0261-927X • E-ISSN: 1552-6526 |
| Publisher | SAGE Publications (PUBLISHER • US) |
| DOI | 10.1177/0261927x211045372 |
| OpenAlex | W3206930347 |
| Language | EN |
| Citations received | 1 |
| References cited | 50 |
This research assessed whether the color of a female politician’s clothing affected perceptions of her verbal aggression. In the context of Kamala Harris attacking Donald Trump, a 2 (color: pink vs. gray) × 2 (verbal aggression: low vs. high) experiment was conducted. While wearing pink, participants perceived Harris as more competent and reported more message-consistent perceptions if she used low rather than high verbal aggression. While wearing gray, high rather than low verbal aggression was perceived more favorably
Aggression · Clothing · Developmental psychology · Nonverbal communication · Perception · Poison control · Verbal aggression · Color perception and design · Human Factors and Ergonomics · Psychology · Social Psychology
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Gender and Social Influence
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Negotiating Gender Role Expectations
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| Unique citing works | 1 |
|---|---|
| Citations per year | 1 |
| Citation span | 2025 - 2025 (1) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 1 |