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Influence of Agricultural Trade Publications on the News Agendas of National Newspapers and News Magazines

Bibliographic Data

ID19170232
AuthorsSharienne Sweeney (corresponding author), C Ann Hollifield (0000-0002-4577-4363)
Year2000
Volume84
Issue1
Publication date2000-01-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Applied Communications (JOURNAL)
Journal identifiersISSN: 2476-1362 • E-ISSN: 1051-0834
PublisherNew Prairie Press (PUBLISHER • US)
DOI10.4148/1051-0834.2147
OpenAlexW2773494850
LanguageEN
Citations received2
References cited5

This study investigated whether news coverage in agricultural trade publications influenced the reporting agendas of national newspapers and national news magazines on a key agricultural industry issue. The study found more evidence that agricultural trade publications' news agendas were influenced by the reporting in national newspapers than the reverse. The findings suggest that because of major daily news organizations' greater organizational resources and readership of potential investors, they have a competitive advantage over trade publications in covering industry stories, despite the greater topical expertise that the trade publications may have

Advertising · Agriculture · Audience measurement · Business · News media · Newspaper · Political science · Public relations · Asian Culture and Media Studies · History

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Unique citing works2
Citations per year0,14
Citation span2012 - 2022 (11)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 2

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