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Analysis on South Korean Soft Power— Taking BTS, Parasite and Squid Game as Examples

Bibliographic Data

ID19190858
AuthorsYihang Huang (0000-0003-4979-3999, University of Hong Kong, corresponding author)
Year2022
Volume663
Publication date2022-01-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueAdvances in Social Science, Education and Humanities Research/Advances in social science, education and humanities research (JOURNAL)
Journal identifiersISSN: 2731-8060 • E-ISSN: 2352-5398
PublisherAtlantis Press (PUBLISHER • NL)
DOI10.2991/assehr.k.220502.018
OpenAlexW4285216174
LanguageEN
Citations received5
References cited3

South Korea's soft power is a potential factor that can help the country achieve more. It can increase economic developments, technological advancements, and current policies. Effective implementation of soft power in South Korea will result in a democratic political system. This paper describes the movie parasite, the boy band BTS and the Netflix show Squid Game and how the world received them. An analysis of how Asian culture has grown since the colonization of South Korea by the US and Japan is also evaluated. This paper describes how social media has affected the popularity of South Korean's culture content through the archival research method. A qualitative approach was used to collect secondary data from the literature. This study's applied research method uncovered solutions to common problems like economic instability that innovative technologies can solve. Lastly, the paper ends with a conclusion about the South Korea's soft power and how it can be improved. From the conclusion of this research, the Koreans have shifted their focus to their culture instead of Western modernity. This move has been enhanced by lifting the ban on foreign travel for Korean people, restructuring Korean chaebols, putting emphasis on infrastructure, and banning the censor laws

Archaeology · Biology · Electrical engineering · Fishery · Physics · Soft power · Squid · Asian Culture and Media Studies · Computer Science · Diverse Topics in Contemporary Research · Engineering · History · Socioeconomic Development in Asia

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Unique citing works5
Citations per year2,5
Citation span2024 - 2026 (3)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 3

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