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Scaling silence

Discursive distancing in the linguistic landscape of London Chinatown during Covid-19

Bibliographic Data

ID19219151
AuthorsJackie Jia Lou (0000-0002-6931-3756), Zhu Hua (0000-0003-1500-3047)
Year2026
Volume108
Pages53-64
Publication date2026-03-24
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueLanguage & Communication (JOURNAL)
Journal identifiersISSN: 0271-5309 • E-ISSN: 1873-3395
PublisherElsevier BV (PUBLISHER)
DOI10.1016/j.langcom.2026.02.003
OpenAlexW7140158731
LanguageEN
References cited16

This article employs a multi-scalar approach to examine silences in the linguistic landscape of London Chinatown during Covid-19. Defining silence paradigmatically, it explores the relative absence of pandemic signage, in contrast to their proliferation in other urban spaces. A total of 462 pandemic signs were photographed during four field trips to Chinatown, complemented with observations of its online linguistic landscape as represented in social media channels. The data were then analysed for their ideational, interpersonal, and textual meanings. Contextualising the findings on multiple timescales, from epidemic histories in Chinatowns to more recent history of Chinatown’s commercial redevelopment, we suggest that the silences observed in the study can be read as a discursive move to distance the place from historical discourses of racism and exclusion triggered by the virus on the longue durée (historical time) as well as a corporate strategy to de-ethnicize Chinatown the intermediate timescale. By tuning into the messages hidden behind the silences, this paper demonstrates how the linguistic landscape of Covid-19 was shaped not only by a single unprecedented event but a lamination of historical processes, thus contributing to a more nuanced understanding of silence and its inherent ambiguity and fluidity

China · Chinatown · Discourse analysis · Distancing · Linguistic landscape · Social distance · Linguistic Variation and Morphology · Multilingual Education and Policy · Swearing, Euphemism, Multilingualism

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Citation velocityhistorical
Highly citedNo

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