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Technology Makers as De Facto Work Designers in American Healthcare

Bibliographic Data

ID19220344
AuthorsDeepa Kylasam Iyer (0000-0003-0159-4018, Cornell University, corresponding author), Ayaj Rana (0000-0003-1239-3561, Cornell University), Adam Seth Litwin (0000-0003-3130-814X, Cornell University)
Year2026
Publication date2026-05-21
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueWork and Occupations (JOURNAL)
Journal identifiersISSN: 0730-8884 • E-ISSN: 1552-8464
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1177/07308884261454636
OpenAlexW7162005486
LanguageEN
References cited41

Artificial intelligence (AI) usually enters organizations as a tool whose work-design implications appear only after implementation. This study shifts the analytic starting point upstream to examine how healthcare AI “makers,” through market-facing narratives, frame AI as suitable for adoption in a regulated, professionally governed field. We ask how technology makers construct and legitimate work-design scripts before organizational implementation. We then analyze public-facing materials from 100 U.S. healthcare AI firms (2023–2026)—including vision statements, product descriptions, and white papers—alongside 19 healthcare trade-journal articles (2023–2025) quoting hospital executives and physician leaders. Using reflexive thematic analysis, we identify three recurring design logics that makers use to frame AI as adoptable: efficiency , which simplifies complexity and boosts productivity; safety , which establishes quality control and risk management; and precision , which ensures accuracy through human oversight. Makers operationalize these logics through three adoption scripts: turnkey solutions that promise rapid deployment and interoperability, configurable solutions that frame bounded rule-setting as a route to governability, and customizable solutions that emphasize partnership and validation for contextual fit. Trade-journal discourse provides demand-side triangulation by framing responsible adoption in governance terms. By showing how technology makers’ scripts direct work organization before implementation even begins, the study advances a theory of upstream work design centered on the marketing of novel technology

Corporate governance · Framing (construction) · General partnership · Health care · Operationalization · Reflexivity · Software deployment · Toolbox · Artificial Intelligence in Healthcare and Education · Digital Economy and Work Transformation · Ethics and Social Impacts of AI

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