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Man-Not Like Us

The Cultural Castration of Black Athletic Resistance

Bibliographic Data

ID19220486
AuthorsCharles Dt Macaulay (0000-0003-1672-6108, University of Guelph), Aquasia Shaw (Coppin State University), Ajhanai C I Keaton (0000-0001-5019-9976, University of Massachusetts Amherst), Jonathan E Howe (0000-0001-9412-0852, Temple University)
Year2026
Pages1-11
Publication date2026-01-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueSociology of Sport Journal (JOURNAL)
Journal identifiersISSN: 0741-1235 • E-ISSN: 1543-2785
PublisherHuman Kinetics (PUBLISHER)
DOI10.1123/ssj.2025-0125
OpenAlexW7160047726
LanguageEN
References cited38

Using Curry’s Man-Not genre , we analyze a promotional video of a college athlete being recruited shared via social media. We argue that the video reflexively captures the modern white supremacist state and cultural apparatus in operation. The video depicts excesses of luxury and desire shilled onto Black male athletes, as they enter an athletic center. Through a multimodal critical discourse analysis, we draw on our knowledge of the historical and contemporary context to situate the video’s content as a scene of political power and control. We argue that the scene is a profound public display of social coercion, overtly reasserting white supremacist dominance. It depicts the intentional separation of Black culture from the people producing it. It is a display of subjugation. It is racial castration

Context (archaeology) · Politics · Power (physics) · Race (biology) · Resistance (ecology) · Social environment · State (computer science) · White (mutation) · Critical Race Theory in Education · Rhetoric and Communication Studies · Sports, Gender, and Society

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Citation velocityhistorical
Highly citedNo

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