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Winning isn't everything

Guilt proneness and competitive vs. non‐competitive motivation

Bibliographic Data

ID19281981
AuthorsUriel Haran (0000-0001-7043-5374, Department of Management Ben‐Gurion University of the Negev Beer‐Sheva Israel, corresponding author), Dina Van Dijk (0000-0002-3483-3989, Department of Health Policy and Management Ben‐Gurion University of the Negev Beer‐Sheva Israel, corresponding author), Michal Barina (Department of Health Policy and Management Ben‐Gurion University of the Negev Beer‐Sheva Israel), Mor Krief (Department of Management Ben‐Gurion University of the Negev Beer‐Sheva Israel), Stav Rosenzweig (0000-0001-9819-9502, Department of Management Ben‐Gurion University of the Negev Beer‐Sheva Israel)
Year2024
Volume92
Issue2
Pages457-479
Publication date2024-04-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Personality (JOURNAL)
Journal identifiersISSN: 0022-3506 • E-ISSN: 1467-6494
PublisherWiley (PUBLISHER • GB)
DOI10.1111/jopy.12834
PMID37002803
OpenAlexW4362452118
LanguageEN
Citations received1
References cited62

OBJECTIVE: Guilt proneness is associated with both high motivation to succeed and enhanced concern for others. However, in competition, achieving success requires harming others' interests, which demotivates guilt-prone individuals. Given the prevalence of competition in social and professional life, we examine the relation between guilt proneness, general motivation, and competitive motivation. METHOD: Two experiments and two laboratory studies (N = 1735) measured guilt proneness, general motivation, and competitive motivation, and their effects on competitive preferences and choices. Study settings included students' choice of playing a game individually vs. competitively (Study 1), physicians' likelihood to seek residency in medical fields characterized by high competitiveness (Study 2), amateur athletes' preferences between inclusive and win-oriented team strategies (Study 3), and online workers' evaluations of a hypothetical scenario (Study 4). RESULTS: Guilt proneness was related positively to general motivation, but negatively to competitive motivation. Guilt proneness, indirectly through lower competitive motivation, predicted a lower likelihood of pursuing competitive paths and preference for non-competitive strategies. Emphasizing prosocial aspects of competitiveness attenuated these effects. CONCLUSIONS: Guilt proneness is related to high general motivation but to a lower desire to win. Guilt-prone individuals strive for excellence, but through non-competitive paths, whereas people with lower guilt proneness prefer competing

Amateur · Competition (biology) · Competitive advantage · Excellence · Microeconomics · Preference · Prosocial behavior · Emotions and Moral Behavior · Marketing · Psychology · Psychology of Moral and Emotional Judgment · Social and Intergroup Psychology · Social Psychology

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Unique citing works1
Citations per year1
Citation span2025 - 2025 (1)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 1

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