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Fireside Chats

Communication and Consumers’ Expectations in the Great Depression

Bibliographic Data

ID19320126
AuthorsMathieu Pedemonte (0000-0002-3614-8715, Federal Reserve Bank of Cleveland, corresponding author)
Year2024
Volume106
Issue4
Pages997-1011
Publication date2024-07-08
Open AccessNo
TypeARTICLE
VenueThe Review of Economics and Statistics (JOURNAL)
Journal identifiersISSN: 0034-6535 • E-ISSN: 1530-9142
PublisherMIT Press (PUBLISHER • US)
DOI10.1162/rest_a_01200
OpenAlexW4280532096
LanguageEN
Citations received2
References cited32

This paper shows how policy announcements can be used to manage expectations. Using regional variation in radio exposure, I evaluate the impact of FDR’s 1935 Fireside Chat, in which he showcased the introduction of important social policies, establishing a new expansionary cycle of the New Deal. I document that cities with higher exposure to the announcement exhibited a significant increase in spending on durable goods. The estimated effect is consistent with changes in expectations in line with the policies announced. This paper shows the power of communication as a policy tool

Advertising · Business · Depression (economics) · Economics · Keynesian economics · Media Influence and Politics · Media Studies and Communication · Psychology

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Citations per year2
Citation span2025 - 2025 (1)
Highly citedNo

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