The potential of mobility as a service bundles as a mobility management tool

Bibliographic Data

ID19337806
AuthorsMelinda Matyas (0000-0002-6893-1595, Energy Institute, corresponding author), Maria Kamargianni (0000-0003-1320-1031, Energy Institute)
Year2019
Volume46
Issue5
Pages1951-1968
Publication date2019-10-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueTransportation (JOURNAL)
Journal identifiersISSN: 0049-4488 • E-ISSN: 1572-9435
PublisherSpringer Science and Business Media LLC (PUBLISHER)
DOI10.1007/s11116-018-9913-4
OpenAlexW2793369443
LanguageEN
Citations received17
References cited38

The Mobility as a Service (MaaS) concept has recently taken the transport industry by storm. However, as applications and research on it are limited, there is still little evidence on what this new phenomenon could bring to the transport sector. This paper aims to provide initial insights into whether MaaS product bundles (monthly subscription plans) can be used as a mobility management tool to promote shared modes. Data from an original survey, specifically designed to study MaaS plans, was used with Greater London as the case study area. The results show, that even though respondents do not prefer shared modes in their MaaS plans, a significant number of them are willing to subscribe to plans that include these modes. Once they have subscribed, over 60% of them indicated that they would be willing to try transportation modes that they previously did not use if their MaaS plans included them. These initial results show evidence that MaaS bundles can indeed be used as a mobility management tool to introduce more travelers to shared modes

Business · Mobility management · Product (mathematics) · Service (business) · Telecommunications · Transport engineering · Computer Science · Engineering · Marketing · Mathematics · Sharing Economy and Platforms · Transportation and Mobility Innovations · Urban and Freight Transport Logistics

Tools

Open DOISci-HubOpen Access