Inviting travelers to the smorgasbord of sustainable urban transport
Evidence from a MaaS field trial
Bibliographic Data
| ID | 19338019 |
|---|---|
| Authors | Helena Strömberg (0000-0002-2182-4186, Chalmers University of Technology, corresponding author), Marianne Karlsson (0000-0002-8875-6253, Chalmers University of Technology), Jana Sochor (0000-0002-1304-485X, Lindholmen Science Park) |
| Year | 2018 |
| Volume | 45 |
| Issue | 6 |
| Pages | 1655-1670 |
| Publication date | 2018-11-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Transportation (JOURNAL) |
| Journal identifiers | ISSN: 0049-4488 • E-ISSN: 1572-9435 |
| Publisher | Springer Science and Business Media LLC (PUBLISHER) |
| DOI | 10.1007/s11116-018-9946-8 |
| OpenAlex | W2774185441 |
| Language | EN |
| Citations received | 8 |
| References cited | 17 |
A Mobility-as-a-Service (MaaS) concept, UbiGo, was implemented in Gothenburg, Sweden, and used for a 6-month period by 195 individuals in 83 households. Four participant subgroups were identified: Car shedders, Car accessors, Simplifiers, and Economizers. A qualitative analysis revealed that the subgroups had different reasons to join the service and different expectations of the change that would occur on the basis of the altered preconditions offered by the service. Previous car users reduced their use of private car and increased their use of public transport and active modes. Participants who did not have access to a privately-owned car but thought they needed one discovered that they managed well without. Other participants were reinforced in their existing behaviors but in ways they did not envisage, depending on which goals they had at the outset of the trial. Overall, the participants were also satisfied with the service, as well as with stated changes and non-changes, even if this in some cases meant more planning. Based on the empirical findings it could be argued that a service approach, such as UbiGo, has the potential to reduce the need for private car ownership, and enable people to change their mode choices and travel patterns. The potential relies however on a number of specific features of the service of which flexibility and a need- rather than a mode-based approach are key features
Advertising · Business · Car ownership · Car sharing · Economics · Flexibility (engineering) · Management · Political science · Public economics · Public relations · Public transport · Qualitative research · Service (business) · Sociology · Transport engineering · Engineering · Marketing · Sharing Economy and Platforms · Transportation and Mobility Innovations · Urban Transport and Accessibility
A deeper look at the effects of the Mobility-as-a-Service (MaaS) service experience on brand loyalty and brand attachment
Tourist mobility packages in an island mass tourism destination
Assessing the Feasibility of Mobility as a Service on Reducing Car‐Dependent Tourism in the Åland Islands
The effects of digital platform expectations, information schema congruity and behavioural factors on mobility as a service (MaaS) adoption
Investigating potential effects of mobility and accessibility services using the avoid-shift-improve framework
Comparing the spatial temporal dynamics of public transport ridership before and after the launch of MaaS trial
Barriers and risks of Mobility-as-a-Service (MaaS) adoption in cities
Urban mobility in the digital era
| Unique citing works | 8 |
|---|---|
| Citations per year | 1,33 |
| Citation span | 2020 - 2026 (7) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 8 |