Le marketing des services comme approche analytique dans la recherche touristique
Datos Bibliográficos
| ID | 19375348 |
|---|---|
| Autores | Martina G Gallarza (0000-0003-2461-1247), Irene Gil-Saura (0000-0002-5758-0806), Irene G Saura, Haydée C Garcí |
| Año | 2000 |
| Volumen | 55 |
| Número | 3 |
| Páginas | 54-65 |
| Fecha de publicación | 2000-03-01 |
| Peer Reviewed | Sí |
| Open Access | Sí |
| Tipo | ARTICLE |
| Revista | The Tourist Review (JOURNAL) |
| Identificadores de la revista | ISSN: 0251-3102 • E-ISSN: 1759-8451 |
| Editorial | Emerald (PUBLISHER) |
| DOI | 10.1108/eb058341 |
| OpenAlex | W2040921758 |
| Idioma | FR |
Tourism research is usually based on quantitative rather than theoretical and conceptual studies. However, as a new discipline this phenomenon needs a more theoretical approach. It could help to find an interdisciplinary consensus on tourism. The authors consider service marketing as an interesting approach from an intradisciplinary perspective. They think that it could be an instrument for a better understanding of tourism
Archaeology · Business · Epistemology · Geography · Phenomenon · Sociology · Tourism · Computer Science · Diverse Aspects of Tourism Research · Philosophy · Sport and Mega-Event Impacts · Wine Industry and Tourism · Marketing
| Velocidad de citación | historical |
|---|---|
| Altamente citado | No |