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The homology hypothesis

Pornography on the VCR

Bibliographic Data

ID19424366
AuthorsBarry Brummett (University of Wisconsin–Milwaukee, corresponding author)
Year1988
Volume5
Issue3
Pages202-216
Publication date1988-09-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueCritical Studies in Mass Communication (JOURNAL)
Journal identifiersISSN: 0739-3180 • E-ISSN: 1529-5036
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/15295038809366703
OpenAlexW2051656538
LanguageEN
Citations received8
References cited22

In this essay, I develop the argument that texts may be especially rhetorically effective when the content, the medium used to convey the content, and real life experiences that make the content relevant are formally or structurally similar. I examine the work of several scholars from different traditions to show that many schools of thought have suggested that formal linkage creates rhetorical effect: some structuralists, Marxists, recent media theorists, and the work of Altheide and Snow. Burke's theory of form is offered as a useful way to explain the effect of formal links. The ways that formal linkages and the symbolic dynamics of content, medium, and experience might be discovered are illustrated in an analysis of conventional, heterosexual, male‐dominant pornography as viewed on home videocassette recorders. Finally, I consider the implications of discovering such formal links and outline research strategies needed to develop this argument further

Epistemology · Linguistics · Media content · Persuasion · Pornography · Psychoanalysis · Rhetorical question · Sociology · Computer Science · Digital Games and Media · Gender, Feminism, and Media · Music History and Culture · Philosophy · Psychology · Social Psychology

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Unique citing works8
Citations per year0,22
Citation span1989 - 2022 (34)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 7

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