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Effect of owners’ gender on venture quality evaluation

Bibliographic Data

ID19448249
AuthorsTAMI L KNOTTS (0000-0001-7052-3657, Missouri State University), Stephen C Jones (0000-0002-4138-697X, Missouri State University), Melody Waller LaPreze (Missouri State University)
Year2004
Volume19
Issue2
Pages74-87
Publication date2004-03-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueWomen in Management Review (JOURNAL)
Journal identifiersISSN: 0964-9425 • E-ISSN: 1758-7182
PublisherEmerald (PUBLISHER)
DOI10.1108/09649420410525289
OpenAlexW2091706098
LanguageEN
References cited21

A study was undertaken to determine if there were quality differences between ventures that were forwarded on to a mass merchandiser for buyer review and those that were not. The sample ventures were manufacturers participating in an independent evaluation program for a major US midwest mass merchandiser. The quality issues were based on common management practices and on the marketability of the product being offered to the firm. Ventures that were forwarded for subsequent buyer review were found to be superior in both areas of concern. A separate analysis was run to determine if any gender‐based differences were notable in the evaluation process. With few exceptions, male‐ and female‐owned ventures were of comparable quality when forwarding status was controlled. However, using regression analysis, product quality was found to have the greatest impact on whether or not a female‐owned venture was forwarded, while the quality of the entire venture (product and management practices) was of greater significance for male‐owned ventures

Business · Entrepreneurship · New Ventures · Corporate Finance and Governance · Firm Innovation and Growth · Gender Diversity and Inequality · Finance · Marketing

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