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The future of sports tourism in the light of the Covid-19 pandemic – Developing a new paradigm model

Bibliographic Data

ID19554114
AuthorsSajjad Pashaie (0000-0002-3933-146X, University of Tabriz), M Perić (0000-0002-2828-4709, University of Rijeka, corresponding author)
Year2025
Volume11
Issue3
Pages390-405
Publication date2025-10-16
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Tourism Futures (JOURNAL)
Journal identifiersISSN: 2055-5911 • E-ISSN: 2055-592X
PublisherEmerald (PUBLISHER)
DOI10.1108/jtf-09-2022-0236
OpenAlexW4382598311
LanguageEN
Citations received4
References cited66

Purpose Sports tourism was strongly affected by the COVID-19 pandemic, but there is no consensus on what sports tourism should look like in the post-pandemic period. This study explores the future of sports tourism in light of the COVID-19 pandemic and provides an alternative paradigm model. Design/methodology/approach Data were collected by interviewing sports tourism experts. Data analysis was based on the continuous comparison method during three stages of open, axial and selective coding. Findings The findings point to the complexity of the future sports tourism industry. Post-COVID-19 sports tourism strongly depends on environmental forces and targeted support, with strategies focused on tourists’ safety and security, digitalization of the industry, and new employment opportunities. Originality/value This study contributes to the body of knowledge on sports tourism by providing answers to the current challenges, threats and opportunities associated with the pandemic. The proposed paradigm model could be a guideline for sports tourism practitioners and policymakers to accelerate recovery from COVID-19 in a sustainable and resilient manner

Business · Creativity · Disease · Originality · Pandemic · Political science · Public relations · Sports tourism · Sustainability · Tourism · Tourism geography · Computer Science · Conferences and Exhibitions Management · Diverse Aspects of Tourism Research · Medicine · Sport and Mega-Event Impacts · Marketing

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Unique citing works4
Citations per year4
Citation span2026 - 2026 (1)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 4

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