I'm afraid to travel! Investigating the effect of perceived health risk on Malaysian travellers' post-pandemic perception and future travel intention
Bibliographic Data
| ID | 19554232 |
|---|---|
| Authors | Mohd Hafiz Hanafiah (0000-0002-3378-7300, Universiti Teknologi MARA, corresponding author), Nur Adilah Md Zain (0000-0003-0322-0458, Universiti Teknologi MARA), Muaz Azinuddin (0000-0002-2575-2917, Sultan Zainal Abidin University), Nur Shahirah Mior Shariffuddin (0000-0002-8280-5966, Sultan Zainal Abidin University) |
| Year | 2026 |
| Volume | 12 |
| Issue | 1 |
| Pages | 54-69 |
| Publication date | 2026-04-30 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Tourism Futures (JOURNAL) |
| Journal identifiers | ISSN: 2055-5911 • E-ISSN: 2055-592X |
| Publisher | Emerald (PUBLISHER) |
| DOI | 10.1108/jtf-10-2021-0235 |
| OpenAlex | W4200067630 |
| Language | EN |
| Citations received | 7 |
| References cited | 61 |
Purpose This study investigates the effect of COVID-19 pandemic perceived health risk on traveller's post-pandemic perception and future travel intention. The study aims to provide insight into the unprecedented COVID-19 pandemic and its potential influence on tourist behaviour. Design/methodology/approach Two hundred and forty-four responses were gathered quantitatively through an online survey. The research hypotheses were analysed using the partial least square structural equation modelling (PLS-SEM). Findings This study found that COVID-19 affects tourists' travel behaviour. Key findings found that perceived health risk discourages travel attitudes and eventually lessens their future travel intentions. Results also suggest future strategies/directions for restarting the tourism industry. Practical implications The study outcome assists tourism stakeholders in understanding the changes in tourist behaviour amid the heightened perceived health risk of COVID-19. Tourism policymakers and industry players should consider exploring how to mitigate similar health crises in the future. Originality/value By extending the theory of planned behaviour (TPB), this study establishes a theoretical framework in exploring the interrelationships between perceived risk, post-pandemic perception and future travel intention. This study sets a significant research agenda for future tourism research in understanding the mechanism behind health risk perceptions and tourist behaviour
Business · Disease · Economics · Geography · Originality · Pandemic · Perception · Risk perception · Structural equation modeling · Theory of planned behavior · Tourism · Diverse Aspects of Tourism Research · Halal products and consumer behavior · Medicine · Psychology · Social Psychology · Tourism, Volunteerism, and Development · Marketing
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| Unique citing works | 7 |
|---|---|
| Citations per year | 1,75 |
| Citation span | 2022 - 2026 (5) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 6 |