The future of food tourism in a post-Covid-19 world

Insights from New Zealand

Bibliographic Data

ID19554356
AuthorsJoanna Fountain (0000-0003-2556-3216, Lincoln University, corresponding author)
Year2022
Volume8
Issue2
Pages220-233
Publication date2022-08-10
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Tourism Futures (JOURNAL)
Journal identifiersISSN: 2055-5911 • E-ISSN: 2055-592X
PublisherEmerald (PUBLISHER)
DOI10.1108/jtf-04-2021-0100
OpenAlexW3185140267
LanguageEN
Citations received19
References cited38

Purpose This paper considers two sectors critical to New Zealand's economy and identity – food and tourism – and addresses the question: what role will – or could – food and drink play in a more resilient tourism future for the country? Design/methodology/approach This is largely a conceptual paper, informed by the academic literature, media commentary and recent market research. Findings The paper concludes that there are trends apparent in the food and tourism sectors prior to the COVID-19 pandemic that have intensified during lockdown and which are likely to influence the resetting of tourism on a more resilient and regenerative pathway. Three potential trends in food and drink tourism are identified, labelled “Getting back to basics”, “Valuing local and locals” and “Food for well-being”. Originality/value By synthesising recent research and academic, industry and media commentaries, this paper provides a timely assessment of a potential future role of food and drink tourism in a reimagined tourism sector for New Zealand, with this assessment offering a starting point for further discussions about a more regenerative, equitable and inclusive tourism future

Business · Originality · Political science · Qualitative research · Social science · Sociology · Tourism · Tourism geography · Consumer Behavior in Brand Consumption and Identification · Culinary Culture and Tourism · Diverse Aspects of Tourism Research · Marketing

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Open DOIOpen Access