Evaluating the Key Elements Contributing to Visitor Contentment at Cultural Festivals

Bibliographic Data

ID19577437
AuthorsShikhar Gupta (0000-0001-6299-5769, Chitkara University), Shikhar Gupta Shikhar Gupta, Amit Kumar (0000-0003-4000-1780, The Ark), Amit Kumar Dr Amit Kumar, Ameya Ambulkar Ameya Ambulkar, Ameya Ambulkar (0009-0004-5357-5032, University of Computer Sciences and Skills), Danish Kundra Danish Kundra, Danish Kundra (Chitkara University), Kuthalingam venkadeshwaran Kuthalingam venkadeshwaran, Kuthalingam venkadeshwaran (Jain University), Shubhi Goyal Shubhi Goyal, Shubhi Goyal (Quantum (Australia)), Shanthanu Chakravarthy Dr Shanthanu Chakravarthy, Shanthanu Chakravarthy (Parul University)
Year2024
Pages694-702
Publication date2024-09-14
Open AccessYes
TypeARTICLE
VenueEvolutionary Studies in Imaginative Culture (JOURNAL)
Journal identifiersISSN: 2472-9876 • E-ISSN: 2472-9884
PublisherRaiya Academic International LLC (PUBLISHER)
DOI10.70082/esiculture.vi.1138
OpenAlexW4402572938
LanguageEN

This study analyzes the elements that influence visitor contentment at cultural events by developing and testing several hypotheses. This framework considers visitor contentment as the dependent variable (DV) with independent variables (IVs) including program content, event logistics, social atmosphere, facilities, customer service, and accessibility. A survey of 270 visitors was conducted to evaluate these variables and their impact on visitor contentment. Statistical analysis was evaluated using SPSS 25. ANOVA, multiple linear regression, and chi-square tests were among the statistical techniques used to assess the effects and associations of each factor. Chi-Square test results show that all hypotheses have substantial relationships (p-values

Archaeology · Business · Computer security · Contentment · Cultural heritage · Geography · Visitor pattern · Computer Science · Psychology · Social Psychology · Sport and Mega-Event Impacts

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Open DOIOpen Access