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From quantitative measurement to understanding public demand

Exploring non-survey methods in applied regional research

Bibliographic Data

ID19585804
AuthorsKirill Petrov (0000-0001-9136-2717, Moscow State Institute of International Relations), Евгений Николаевич Минченко (0000-0003-1755-2162, Moscow State Institute of International Relations), V S Lapin (0009-0002-1778-2267), Владимир Лапин (Moscow State Institute of International Relations)
Year2023
Volume6
Issue3
Pages21-33
Publication date2023-10-07
Open AccessYes
TypeARTICLE
VenueDigital sociology (JOURNAL)
Journal identifiersISSN: 2658-347X • E-ISSN: 2713-1653
PublisherState University of Management (PUBLISHER)
DOI10.26425/2658-347x-2023-6-3-21-33
OpenAlexW4387497718
LanguageEN
Citations received1
References cited21

The article builds on the well-developed problem of studying trust in society towards social institutions, as well as between individuals. Currently, contact quantitative sociology faces a number of challenges, and the level of consent to participate in surveys is steadily falling. In order to reliably assess public opinion, non-contact tools for studying the digital environment are already required. The application of non-survey techniques for collecting big data using a pre-formed thesaurus allows us to select data for analysis and circumvent the problems associated with respondent recruitment. The application of SML approach to analyze digital publications of Russian-speaking users from Novosibirsk (more than 450 thousand publications) collected in 2020 has been considered. The combination of quantitative and qualitative methods allowed us to describe the audience and categorize the areas of public distrust and dissatisfaction. The application of this approach can be useful for managerial tasks aimed at increasing trust in society. Thus, the study is a valuable contribution to the development of modern sociology and its applied aspects

Business · Categorization · Data science · Distrust · Management science · Political science · Public opinion · Public relations · Respondent · Sociology · Computational and Text Analysis Methods · Computer Science · Engineering · Law · Social and Behavioral Studies · Sociopolitical Dynamics in Russia · Artificial Intelligence

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Citations per year0.5
Citation span2024 - 2024 (1)
Highly citedNo

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