Organising to survive
DIY to DIT transitions in Portugal's semi-peripheral music economy
Bibliographic Data
| ID | 19590454 |
|---|---|
| Authors | Luiz A Moura (0000-0002-4839-0576, University of Minho, corresponding author) |
| Year | 2025 |
| Volume | 3 |
| Issue | 2 |
| Pages | 229-242 |
| Publication date | 2025-08-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | DIY Alternative Cultures & Society (JOURNAL) |
| Journal identifiers | ISSN: 2753-8702 • E-ISSN: 2753-8702 |
| Publisher | SAGE Publications (PUBLISHER • US) |
| DOI | 10.1177/27538702251370806 |
| OpenAlex | W4413953001 |
| Language | EN |
| References cited | 19 |
This article examines how four Portuguese independent labels established, throughout this century, do-it-together (DIT) strategies that surpass conventional do-it-yourself (DIY) methodologies, orienting themselves towards collaborative paradigms of sustainability within a scenario of structural instability. The investigation analyses four record companies – Lovers & Lollypops, Omnichord Records, Revolve and Zabra Records – exploring how these initiatives overcome structural issues. The study identifies four specific DIT modalities based on strategic cooperation: functional diversification, cultural territorialisation, collaborative economic democracy and transdisciplinary experimentation. The results reveal how the DIT ethos challenges the contemporary individualisation of musical production, demonstrating that collective alternatives overcome limitations of the ‘DIY’ model through shared infrastructures, mutual support networks and organisational hybridisation. Theoretically, the article distinguishes DIT as an advanced evolution of DIY ethics that redefines urban territories, strengthens local identities and creates typical economies for the indie milieu. Empirically, it offers an analytical framework transferable to similar conjunctures, demonstrating that the pursuit of cultural sustainability depends less on abundant capital than on capacity for social articulation and collective adaptive creativity
Economics · Economy · Operating system · Peripheral · Computer Science · Cultural Industries and Urban Development · Music History and Culture
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| Citation velocity | historical |
|---|---|
| Highly cited | No |