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The Power of TV

Cable Television and Women's Status in India

Bibliographic Data

ID19600178
AuthorsRobert Jensen (0000-0002-1342-5855), Robert T Jensen (0000-0002-0095-4600, Brown University), Emily Oster (University of Chicago)
Year2009
Volume124
Issue3
Pages1057-1094
Publication date2009-07-29
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueThe Quarterly Journal of Economics (JOURNAL)
Journal identifiersISSN: 0033-5533 • E-ISSN: 1531-4650
PublisherOxford University Press (PUBLISHER • GB)
DOI10.1162/qjec.2009.124.3.1057
OpenAlexW2114628399
LanguageEN
Citations received237
References cited19

Cable and satellite television have spread rapidly throughout the developing world. These media sources expose viewers to new information about the outside world and other ways of life, which may affect attitudes and behaviors. This paper explores the effect of the introduction of cable television on women's status in rural India. Using a three-year, individual-level panel data set, we find that the introduction of cable television is associated with significant decreases in the reported acceptability of domestic violence toward women and son preference, as well as increases in women's autonomy and decreases in fertility. We also find suggestive evidence that exposure to cable increases school enrollment for younger children, perhaps through increased participation of women in household decision making. We argue that the results are not driven by preexisting differential trends

Advertising · Affect (linguistics) · Autonomy · Business · Cable television · Demographic economics · Economics · Physics · Political science · Power (physics) · Preference · Telecommunications · Demographic Trends and Gender Preferences · Engineering · Media Influence and Politics · Microfinance and Financial Inclusion · Psychology

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Unique citing works237
Citations per year13,94
Citation span2009 - 2026 (18)
Citation velocitycurrent
Highly citedYes
Citation typesNeutral: 232

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