The Forever Fandom of Harry Potter

Balancing Fan Agency and Corporate Control

Bibliographic Data

ID19904375
AuthorsMarianne Martens (0000-0003-4255-7205, Kent State University, corresponding author)
Year2019
Publication date2019-06-27
Open AccessYes
TypeBOOK
VenueForever Fandom of Harry Potter (SOURCE_BOOK)
PublisherCambridge University Press (PUBLISHER • US)
DOI10.1017/9781108599092
OpenAlexW2955914561
Open LibraryOL34730674M
ISBN9781108599092
LanguageEN
Citations received5
References cited53

Harry Potter fans contribute their immaterial and affective labor in multiple arenas: as peer-to-peer marketers via fan sites and social media; as participants in amateur fan festivals; or as activists for social change. Fans' participation in the Harry Potter universe has contributed to its success. This Element examines how fans' labor might continue to support the franchise for future readers. Starting with the context and theoretical frameworks that support a multidimensional analysis of the Harry Potter fan experience, this Element examines tensions between fans and Warner Bros., as fan participation tests the limits of corporate control

Advertising · Amateur · Art · Art history · Business · Context (archaeology) · Element (criminal law) · Fandom · Franchise · Harry potter · Media studies · Performance art · Political science · Sociology · Digital Games and Media · Gender, Feminism, and Media · History · Law · Marketing · Sexuality, Behavior, and Technology · Authors and readers · Criticism and interpretation · Fans (persons) · Literature publishing · Popular literature · Publishing

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