Cross-Cultural Social Media Marketing
Bridging Across Cultural Differences
Bibliographic Data
| ID | 19922340 |
|---|---|
| Authors | Emi Moriuchi (0000-0003-1330-3505, Rochester Institute of Technology, corresponding author) |
| Year | 2021 |
| Pages | 160 |
| Publication date | 2021-06-22 |
| Open Access | No |
| Type | BOOK |
| Venue | Cross-Cultural Social Media Marketing (SOURCE_BOOK) |
| Publisher | Emerald Publishing Limited (PUBLISHER • GB) |
| DOI | 10.1108/9781838671754 |
| OpenAlex | W3169233890 |
| Open Library | OL35561744M |
| ISBN | 9781838671754 |
| Language | EN |
| Citations received | 1 |
To increase brand awareness, engagement and revenue, companies are acknowledging the importance of integrating social media marketing in their overall marketing strategy. This book consists of a step-by-step guide in using social media successfully in an ever-growing consumer market, domestically and internationally
Bridging (networking) · Political science · Social media · Social media marketing · Sociology · Computer Science · Digital Marketing and Social Media · Knowledge Management and Sharing · Psychology · Technology Adoption and User Behaviour · Commerce
| Unique citing works | 1 |
|---|---|
| Citations per year | 1 |
| Citation span | 2025 - 2025 (1) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 1 |