Emi Moriuchi
Biographic Data
| ID | 6914338 |
|---|---|
| NAME | Emi Moriuchi |
| GIVEN NAMES | Emi |
| FAMILY NAME | Moriuchi |
| SIGNATURE | MORIUCHI E |
| AFFILIATIONS | Rochester Institute of Technology |
| ORCID | 0000-0003-1330-3505 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 5 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
The Role of Narrative Transportation in Storytelling as a Form of Mental Health Communication
251) conducted through a crowdsourcing platform compared visual and audio narratives with audio-only narratives. Data analysis through PLS-SEM and ANOVA revealed that both video and audio narratives were equally effective, but narrative transportation was a stronger mediator for video. This is because video combines visual and auditory elements, creating a more engaging and vivid experience that enhances the viewer's emotional and cognitive invol…
Strategies for health and wellness tourism development
Driven by changing consumer behavior trends, a transitioning economy, unique cultural and historical traditions, in conjunction with a wide‐ranging exposure to health, wellbeing, and holistic approaches to human needs, Thailand is well suited to accelerate its involvement in this niche market. The purpose of this chapter is to explore the traveler's motivations and revisit intentions to Thailand along with seeking further understanding of emergin…
English Accent Variations in YouTube Voice-Over Ads and the Role of Perceptions on Attitude and Purchase Intentions
Recent changes in the media landscape have refocused research onto online advertising, such as YouTube advertising, Instagram TV, and Facebook video advertisements. The aim of this study is to investigate the impacts of accented voice-overs ads without the physical appearance of the spokesperson on consumer perceptions, attitudes, and behavioral intentions. Two studies were conducted, and the results show that foreign/nonnative accents and host/n…
Cross-Cultural Social Media Marketing
To increase brand awareness, engagement and revenue, companies are acknowledging the importance of integrating social media marketing in their overall marketing strategy. This book consists of a step-by-step guide in using social media successfully in an ever-growing consumer market, domestically and internationally
Comparing Preferences towards Multiracial Advertising in Sweden and the US-Exploration through Eye-Tracking
This article examined and compared the US-born and Swedish-born college students’ preferences towards monoracial or multiracial advertisement. We showed four fashion advertisements, tracked their eye movements with a stationary eye-tracker, and asked questions through survey and debriefing to understand how students see and perceive advertisements with and without racial diversity. We found that both Swedish and American students exhibited higher…
No prominent works on this page.
Comparing Preferences towards Multiracial Advertising in Sweden and the US-Exploration through Eye-Tracking
This article examined and compared the US-born and Swedish-born college students’ preferences towards monoracial or multiracial advertisement. We showed four fashion advertisements, tracked their eye movements with a stationary eye-tracker, and asked questions through survey and debriefing to understand how students see and perceive advertisements with and without racial diversity. We found that both Swedish and American students exhibited higher…
English Accent Variations in YouTube Voice-Over Ads and the Role of Perceptions on Attitude and Purchase Intentions
Recent changes in the media landscape have refocused research onto online advertising, such as YouTube advertising, Instagram TV, and Facebook video advertisements. The aim of this study is to investigate the impacts of accented voice-overs ads without the physical appearance of the spokesperson on consumer perceptions, attitudes, and behavioral intentions. Two studies were conducted, and the results show that foreign/nonnative accents and host/n…
Cross-Cultural Social Media Marketing
To increase brand awareness, engagement and revenue, companies are acknowledging the importance of integrating social media marketing in their overall marketing strategy. This book consists of a step-by-step guide in using social media successfully in an ever-growing consumer market, domestically and internationally
Strategies for health and wellness tourism development
Driven by changing consumer behavior trends, a transitioning economy, unique cultural and historical traditions, in conjunction with a wide‐ranging exposure to health, wellbeing, and holistic approaches to human needs, Thailand is well suited to accelerate its involvement in this niche market. The purpose of this chapter is to explore the traveler's motivations and revisit intentions to Thailand along with seeking further understanding of emergin…
The Role of Narrative Transportation in Storytelling as a Form of Mental Health Communication
251) conducted through a crowdsourcing platform compared visual and audio narratives with audio-only narratives. Data analysis through PLS-SEM and ANOVA revealed that both video and audio narratives were equally effective, but narrative transportation was a stronger mediator for video. This is because video combines visual and auditory elements, creating a more engaging and vivid experience that enhances the viewer's emotional and cognitive invol…
Psychology (4 works) · Business (3 works) · Computer Science (3 works) · Political science (3 works) · Social Psychology (3 works) · Advertising (2 works) · Attractiveness (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Digital Marketing and Social Media (2 works) · Media, Gender, and Advertising (2 works)