Digitalization in the Luxury Fashion Industry
Strategic Branding for Millennial Consumers
Bibliographic Data
| ID | 19933783 |
|---|---|
| Authors | Anna Cabigiosu (0000-0002-7611-830X, Ca' Foscari University of Venice, corresponding author) |
| Year | 2020 |
| Publication date | 2020-01-01 |
| Open Access | Yes |
| Type | BOOK |
| Venue | Digitalization in the Luxury Fashion Industry (SOURCE_BOOK) |
| Publisher | Springer International Publishing (PUBLISHER • SG) |
| DOI | 10.1007/978-3-030-48810-9 |
| OpenAlex | W4252590680 |
| Open Library | OL28311588M |
| ISBN | 9783030488109 |
| Language | EN |
| Citations received | 5 |
Advertising · Business · Clothing · Fashion industry · Key (lock) · Political science · Social media · World Wide Web · Business Strategy and Innovation · Computer Science · Digital Marketing and Social Media · Diverse Scientific Research in Ukraine · Marketing · Economics
| Unique citing works | 5 |
|---|---|
| Citations per year | 1,67 |
| Citation span | 2023 - 2025 (3) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 5 |