Handbook of Consumer Behavior, Tourism, and the Internet

Bibliographic Data

ID19935652
AuthorsJuline E Mills (Purdue University West Lafayette, corresponding author), Juline Mills, Rob Law
Year2013
Publication date2013-07-04
Open AccessNo
TypeBOOK
VenueHandbook of Consumer Behavior, Tourism, and the Internet (SOURCE_BOOK)
PublisherRoutledge (PUBLISHER • GB)
DOI10.4324/9780203062616
OpenAlexW1485118865
Open LibraryOL34605620M
ISBN9780203062616
LanguageEN
Citations received9

As suggested by Tierney (2000), the evaluation of Website effectiveness is needed because of the significant setup and maintenance costs. He also pointed out that, although online sales are a good way to measure Website effectiveness, many tourism sites, such as destination marketing organizations, do not have this feature since they generate little or no revenues of their own. Website evaluations are needed to facilitate continuous improvements as well as to judge site performance against competitors and industry peers. Organizations may also wish to track the performance of their Websites over successive time periods

Advertising · Business · Complaint · Disintermediation · Geography · Political science · The Internet · Tourism · World Wide Web · Computer Science · Digital Marketing and Social Media · Marketing · Marketing and Advertising Strategies · Technology Adoption and User Behaviour · Communication en tourisme · Computer network resources · Consumentengedrag · Electronic commerce · Guides, manuels · Handbooks, manuals · Internet · Internet Marketing · Marketing sur Internet · Ressources Internet · Toerisme · Tourisme · Tourismus · Verbraucherverhalten · Voyage

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