Social Media in Travel, Tourism and Hospitality

Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, this book presents cutting-edge theory, research and case studies. It investigates web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, as well as examining the ways in which firms reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management

Advertising · Business · Hospitality · Hospitality management studies · Knowledge management · Political science · Public relations · Social media · The Internet · Tourism · World Wide Web · Computer Science · Digital Marketing and Social Media · Sharing Economy and Platforms · Technology Adoption and User Behaviour · Accueil (Tourisme) · Hospitality industry · Marketing · Médias sociaux · Social aspects · Web 2.0