Μαριάννα Σιγάλα

Biographic Data

ID3428218
NAMEΜαριάννα Σιγάλα
GIVEN NAMESΜαριάννα
FAMILY NAMEΣιγάλα
SIGNATUREΣΙΓΆΛΑ Μ
AFFILIATIONSUniversity of the Aegean
ORCID0000-0001-8997-2292
VERIFIEDYes
TOTAL WORKS42
TOTAL CITATIONS39
AUTHOR COUNT42
EDITOR COUNT0
FIRST PUBLICATION YEAR2002
LATEST PUBLICATION YEAR2026
H-INDEX4

  • Heritage tourism and regional growth: New insights and implications from spatial analysis

    Open AccessYuan Wang, Alexander Tziamalis et al.ARTICLETourism Economics2026

    This study applies the theory of new economic geography to investigate the impact of heritage tourism on regional economic growth. We develop a novel theoretical framework and analyse British regional data using a spatial Durbin model with an instrumental variable approach to capture economic spillovers and tourism-related agglomeration. We also examine how different types of heritage influence regional growth. The findings indicate that both vis…

  • Tourism livestreaming and tourist behavioural intentions: A multi-method exploration of platform effects

    Hamed Azad Moghddam, Gail Mortimer et al.ARTICLECurrent Issues in Tourism2025

    Tourism livestreaming (TLS) has emerged as an innovative marketing communications channel, blending entertainment and commerce. This study adopts a dual-method approach–combining a bibliometric systematic literature review with a meta-analysis to examine TLS’s influence on behavioural intentions and the moderating role of TLS platforms. Drawing on data from a combined sample of 14,170 participants, the research moves beyond simply consolidating f…

  • What Makes Users Recommend Their Mobile Travel App? Findings From an Innovation Diffusion and Social Exchange Theory Perspective

    Open AccessZiyi Gao, Jennifer Yee‐shan Chang et al.ARTICLEInternational Journal of Tourism…2025

    This study explores the mechanisms enhancing users' intention to recommend their mobile travel app use. By drawing on innovation diffusion theory and social exchange theory, it offers a comprehensive framework for understanding how user perceptions and the trade‐offs between positive and negative aspects of mobile travel app usage shape engagement and subsequent recommendation intentions. The study also sheds light on omnichannel strategies and h…

  • Investigating hotel sustainability ‘from the top’: Insights from hotel marketing consortia managers and sustainability experts

    Open AccessSofia Almeida, Rosa Rodrigues et al.ARTICLETourism Recreation Research2025References: 83

    Unlike past studies focusing on employees, customers, and hotel managers, this study expands sustainability research by examining the insufficiently considered roles of Hotel Marketing Consortia (HMC) managers and sustainability experts. Using a mixed-methods approach, it investigates their perspectives on environmental, social, and economic sustainability priorities; sustainability as a source of competitive advantage; measurement practices; and…

  • The digital tourist: Examining user experience in travel apps using machine learning approach

    Atanu Manna, Debarun Chakraborty et al.ARTICLETourism Recreation Research2025References: 96

  • Is there a bright side of Covid-19? The influence of conscientiousness and extended TPB on the tourists’ eco-friendly behaviour

    Song Hong, Muhammad Imran Rasheed et al.ARTICLECurrent Issues in Tourism2024

    This study provides the evidence of a positive association between fear of COVID-19 pandemic and tourists’ intention towards eco-friendly behaviour. This study model was tested by collecting data through a survey targeting hospitality staff in Pakistan. Results reveal that the COVID-19 fear is positively related to the tourists’ intention towards eco-friendly behaviour through subjective norms and attitude. In addition, tourists’ conscientiousnes…

  • Metaverse for service industries: Future applications, opportunities, challenges and research directions

    Open AccessTony Jung, Justin Cho et al.ARTICLEComputers in Human Behavior2024

    Although the metaverse is still in the early stages of development and implementation, it has the potential to revolutionize the way how businesses can interact with customers through both the virtual and real world. In particular, service industries are already exploring the opportunity to utilize the metaverse to provide more immersive, interactive and engaging customer experiences. However, the holistic overview of the future applications, opp…

  • Metaverse marketing: How the metaverse will shape the future of consumer research and practice

    Open AccessYogesh K Dwivedi, Laurie Hughes et al.ARTICLEPsychology and Marketing2023

    The initial hype and fanfare from the Meta Platforms view of how the metaverse could be brought to life has evolved into an ongoing discussion of not only the metaverse's impact on users and organizations but also the societal and cultural implications of widespread usage. The potential of consumer interaction with brands within the metaverse has engendered significant debate within the marketing‐focused discourse on the key challenges and transf…

  • Tell me about your culture, to predict your tourism activity preferences and evaluations: Cross-country evidence based on user-generated content

    Open AccessGuang Meng Ji, Jun‐hwa Cheah et al.ARTICLEAsia Pacific Journal of Tourism…2023Cited by: 2References: 16

    This study extracts user-generated content from Tripadvisor to understand the relation between national culture with tourists' preferences and evaluations of activities at destinations.Travel reviews were analyzed to measure the tourists' preferences for three types of tourism activities using machine learning methods.Multiple regression analysis was used to investigate the relations between Hofstede's cultural dimensions, tourists' preference an…

  • Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy

    Open AccessYogesh K Dwivedi, Laurie Hughes et al.ARTICLEInternational Journal of…2022

    The metaverse has the potential to extend the physical world using augmented and virtual reality technologies allowing users to seamlessly interact within real and simulated environments using avatars and holograms. Virtual environments and immersive games (such as, Second Life, Fortnite, Roblox and VRChat) have been described as antecedents of the metaverse and offer some insight to the potential socio-economic impact of a fully functional persi…

  • Marketing and social influences, hospital branding, and medical tourists' behavioural intention: Before‐ and after‐service consumption perspective

    Open AccessTat‐Huei Cham, Yet‐Mee Lim et al.ARTICLEInternational Journal of Tourism…2022

    The international growth of medical tourism requires hospital operators to adopt effective marketing practices to ensure survival and competitiveness. Although there is a burgeoning research on medical tourism, there is still limited knowledge about the roles of brand image and brand trust on medical tourists within the healthcare service context. This study investigates the influence of advertisements and social media communication on the hospit…

  • A quality measurement proposal for corporate social network sites: The case of hotel Facebook page

    Tahir Albayrak, Meltem Caber et al.ARTICLECurrent Issues in Tourism2021

    In the hospitality and tourism industry, service suppliers realise that they may increase their commercial success through the effective use of Corporate Social Network Sites (CSNSs) on Social Media platforms. The current study aims to empirically measure and to examine the quality of the CSNSs (i.e. hotel Facebook page) both from the customer and company perspectives. For the evaluation from the customer perspective, a two-stage methodology was …

  • Rethinking of Tourism and Hospitality Education When Nothing Is Normal: Restart, Recover, or Rebuild

    Open AccessΜαριάννα ΣιγάλαARTICLEJournal of Hospitality & Tourism…2021

    COVID-19 has intensified and magnified the need of the overdue change in the tourism and hospitality education. COVID-19 has also been a grand global living-lab experiment of accelerated (technology) educational change. However, to respond to the current reality and get ready for the next normal, tourism and hospitality education should perceive and implement change that goes beyond the simple digitisation of educational offerings. It is the aim …

  • Does emotional engagement matter in dark tourism? Implications drawn from a reflective approach

    Μαριάννα Σιγάλα, Effie SteriopoulosARTICLEJournal of Heritage Tourism2021Cited by: 5References: 10

    Despite the burgeoning research in dark tourism, there is still no universal acceptance of its definition. Past research is criticised for focusing on the motivation rather than the nature and consequences of the dark tourism experience, specifically their phenomenological and contextual basis. This study contributes to the field by adopting a reflective autoethnographic approach for providing a better understanding of dark tourism experiences. T…

  • Experimental research in tourism

    Lawrence Hoc Nang Fong, Dogan Gursoy et al.ARTICLEAsia Pacific Journal of Tourism…2020

    Experimental design is well-recognized as a method to study causality (Viglia & Dolnicar, 2020). While it has been widely adopted in the disciplines/fields such as psychology, education, behavioral

  • Guests’ stereotyping and quality evaluations of service delivered by employees with disabilities: Does service failure matter

    Valentini Kalargyrou, Panagiotis Trivellas et al.ARTICLEAsia Pacific Journal of Tourism…2020Cited by: 4References: 5

    Prior studies have examined customers’ reactions to service provided by people with disabilities solely within normal service conditions. This study expands current research by examining the impact of various disability types and stereotyping on guests’ perceptions of service quality in a service failure context and by comparing the two service contexts (i.e. normal and failure). A controlled experiment was implemented, and results showed, in a s…

  • Big Data and Innovation in Tourism, Travel, and Hospitality: Managerial Approaches, Techniques, and Applications

    Open AccessΜαριάννα Σιγάλα, Marianna Sigala et al.BOOKBig Data and Innovation in…2019

  • Collaborative commerce in tourism: Implications for research and industry

    Μαριάννα Σιγάλα, Marianna SigalaARTICLECurrent Issues in Tourism2017

    Technology advances enable people to trade and sell their own travel products, which in turn create numerous transformation changes into the tourism industry structure, the nature of tourism products and experiences, the competitiveness of traditional and new tourism players and the process creating (social) value in tourism. This paper investigates the application and implications of collaborative commerce in tourism and provides suggestions for…

  • Industrial heritage tourism

    Μαριάννα ΣιγάλαARTICLEJournal of Heritage Tourism2016Cited by: 2

    Industrial heritage sites have become critical tourism resources providing numerous opportunities for reinterpreting landscapes, creating meaningful experiences and growing the creative economy. In

  • Social value creation through tourism enterprise

    Open AccessLevent Altinay, Levent Altınay et al.ARTICLETourism Management2016Cited by: 16References: 65

  • Social Tourism: Perspectives and Potential

    Open AccessΜαριάννα Σιγάλα, Marianna SigalaARTICLETourism Management2014

  • Tourist Experience and Fulfilment

    Open AccessΜαριάννα Σιγάλα, Marianna SigalaARTICLETourism Management2014

  • Tourism, Magic and Modernity: Cultivating the Human Garden

    Open AccessΜαριάννα Σιγάλα, Marianna SigalaARTICLETourism Management2013

  • Social Media in Travel, Tourism and Hospitality: Theory, Practice and Cases

    Μαριάννα Σιγάλα, Marianna Sigala et al.BOOKSocial media in travel, tourism…2012

    Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, this book presents cutting-edge theory, research and case studies. It investigates web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, as well as examining the ways in which firms reengineer and implement their business models and operations, such as new service developme…

  • International sports events: Impacts, experiences and identities

    Μαριάννα ΣιγάλαARTICLEAnnals of Leisure Research2012Cited by: 3

    International sports events: impacts, experiences and identities, edited by Richard Shipway and Alan Fyall, Abingdon, UK, Routledge, 2012, 231 pp., US$136.00 (hardback), ISBN 978-0-415-67239-9 Even