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Community Radio and Development

Tribal Audiences in South India

Bibliographic Data

ID20040761
AuthorsYesudhasan Thomas Jayaprakash, Brian Shoesmith
Year2007
Pages43-53
Publication date2007-01-01
Open AccessYes
TypeCHAPTER
VenuePower of Global Community Media (SOURCE_BOOK)
PublisherPalgrave Macmillan US (PUBLISHER)
DOI10.1007/978-1-137-01625-6_4
OpenAlexW4232609799
ISBN9781137016256
LanguageEN
References cited4

This chapter explores the status of a low power radio station, Ooty Radio Station (ORS), located in the Nilgiri hill areas of South India, as a developmental tool in the context of a changing mediascape (Appadurai, 1990). ORS is the only low power radio station, at 1 kilowatt (KW), in the All India Radio (AIR, http://air.kode.net ) network in South India that is located near tribal settlements (Jayaprakash, 2002). It was introduced there to Todas, Kotas, Kurumbas, Irulas, and Badagas in 1993 in an attempt to empower tribal audiences of this region. In order to focus this research, the Todas and Kotas were selected, as their lives mostly revolve around agriculture, and hence emphasis would be on how and why they choose to listen to agricultural programs for development

Agriculture · Archaeology · Community radio · Context (archaeology) · Geography · Human settlement · Media studies · Political science · Power (physics) · Sociology · Telecommunications · Anthropological Studies and Insights · Engineering · Social and Economic Development in India · South Asian Cinema and Culture

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    A Appadurai•Public Culture•1990

Highly citedNo

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